7 Comments

Summary:

Wow. Just…wow. YouTube announced last night that 20 hours of video are now uploaded to its service every minute. That’s a whole lotta keyboard cat. A YouTube Blog post outlines the milestones that led to this point: In mid-2007, six hours of video were uploaded to […]

Wow. Just…wow. YouTube announced last night that 20 hours of video are now uploaded to its service every minute. That’s a whole lotta keyboard cat. A YouTube Blog post outlines the milestones that led to this point:

In mid-2007, six hours of video were uploaded to YouTube every minute. Then it grew to eight hours per minute, then 10, then 13. In January of this year, it became 15 hours of video uploaded every minute, the equivalent of Hollywood releasing over 86,000 new full-length movies into theaters each week.

YouTube’s been catching a lot of flak recently. Analysts say it’s losing money. The press says it’s losing ground to Hulu. Heck, the service was even called a “failure” by Time Magazine (something we took issue with). But in terms of audience and interaction, YouTube is the undeniable winner. At the same time YouTube is absorbing all the world’s video it’s also serving up nearly 5.5 billion streams a month at last count, increasing its share to nearly 60 percent of all videos served in the U.S.

YouTube’s appetite for video has yet to be sated, either. The company announced today that it’s making it easier to upload video responses. When a video is done playing, an icon will now appear that encourages you to respond. Click the button and YouTube will activate your webcam, allowing you to contribute your thoughts to the video discussion. Hey, they just said it was 20 hours of video a minute — not 20 well-thought out hours.

  1. A million monkeys with a million camcorders.

    The volume of uploads are impressive when you quantify it as a number: 20 hours for every minute. It gets less impressive when you realize that most of it is junk and will be watched by 7 people. A big portion are copyright violations and the rest will be viewed a few 1000 times. Only a very small percentage make it over that million view mark.

    All that bandwidth cost and a disproportionate amount of revenue. Even the smartest minds in the world, at Google, can’t get this one straight.

    1. @timekeeper – I do find it funny that this is the single metric YouTube chooses to share.

      1. Dang! So quick with the hate!

        Justin.tv emailed me today to let me know they do 22 hours every minute.

  2. Agreed. But you have to hand it to them, their marketing comes up with a great, but useless, metrics and everyone publishes it.

    The press should stop reporting the old news and start asking them for some real numbers people want to hear. Revenue, costs, etc…

  3. Measuring Up the Online Video Measurers Thursday, June 4, 2009

    [...] meanwhile, YouTube’s audience and content library just keep blowing up the charts. And TV streamer Hulu, just a gleam in NBC and Fox’s eye a [...]

  4. When two hypes colide: Wikipedia and user-generated data | Mark Pack Tuesday, November 24, 2009

    [...] and 20 hours of video are now uploaded to [YouTube] every minute (NewTeeVee) [...]

  5. On2 Shareholders Finally Agree to Google Deal — Now What? Thursday, February 18, 2010

    [...] the encoding of user-generated content that gets uploaded to the site. YouTube said last year that about 20 hours of video are uploaded to the site every minute, so having a more robust encoding solution might help the company to speed the amount of time that [...]

Comments have been disabled for this post