Summary:

French telecoms equipment maker Alcatel Lucent is jumping into the mobile advertising space with a location-based service aimed at carriers,…

imageFrench telecoms equipment maker Alcatel Lucent is jumping into the mobile advertising space with a location-based service aimed at carriers, the company said today. The hosted service allows brands to send location-aware text alerts to consumers who have opted in to receive them. For example, consumers could receive special offers or coupons from a store they

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