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Summary:

Clearly, we are a very long way from seeing Lost or 24 streamed live to the internet, but Hulu appears to be at least crawling in that direc…

imageClearly, we are a very long way from seeing Lost or 24 streamed live to the internet, but Hulu appears to be at least crawling in that direction. First, it streamed presidential debates and several of President Obama speeches live, as well as ball dropping in Times Square on New Year’s Eve. But today it announced it will be streaming its first live concert, a Dave Matthews show next month. The broadcast will air a show (from the Beacon Theater in New York City) to celebrate the release of the band’s new album Big Whiskey and the GrooGrux King. The concert will later be available on-demand on Hulu for a limited time.

Cable and satellite operators don’t need to start panicking just yet. The concert will also be shown on the cable channel Fuse TV. But the fact that pure entertainment content, a big profit center for TV, is also being streamed live online is notable. The Dave Matthews concert could easily have been broadcast on primetime TV rather than streamed on the web. It isn’t a huge leap from concerts to more traditional TV-scheduled programming like reality shows or dramas, though cable operators, which pay the networks large fees to carry their programming, would for now likely squash any attempt to do that.

  1. This is great, but is the Hulu community really that interested in live concerts? It seems like it would be a better fit for Myspace Music, which Fox also has an ownership stake in.

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  2. Who isn't interested in a live DMB show?

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  3. The DMB show is actually being simulcast on Fuse (on cable) and Hulu.

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  4. @Chris I don't disagree — Dave Matthews band is awesome. They have a huge following and a great live show (yes, I've seem them and own several of their CDs). That is precisely why it seems like a better fit for Myspace Music, since it is a music community, not a place where people go to view TV programs primarily. DMB has a Myspace page — somebody may watch the concert, remember how great of a CD "Crash" was and decide they want to purchase it. That would be one click away on Myspace Music. Also, obviously Myspace is making an effort to win back users that have defected to Facebook — it seems like this is exactly the kind of special event that could help them do that. Myspace Music is going to have enough siphoning off of their audience with the new online music ventures that are coming – Vevo, CBS Music, etc., so I don't see the logic in News Corp sending its music audience to Hulu when it is trying to build Myspace Music into the premier online music destination. Besides, the DMB's audience = loyal and affluent. Just look at their Pollstar numbers. I'm sure advertisers would want a piece. Hey, it's just my 2 cents, the numbers will tell the story.

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  5. @JRS Interesting! I'm sure you know, but Fuel is also a News Corp property — it is great to see them starting to use all of the weapons in their arsenal. I'm sure that is the result of them bringing in Jon Miller. Of course, I think Fuel and Myspace Music should have much more dancing going on together.

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  6. JRS thanks for your comment. We have updated the piece accordingly.

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  7. Your right! DMB has a huge following, numerous websites. This is huge! DMB, DMB, DMB!!!!! I attend two concert, per year east coast and west coast. DMB never disappoints it's fans.

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  8. In reference to JRS's comment, the concert will be aired LIVE on Fuse and in much better quality then any Hulu. I think Hulu should just stick to TV shows.. I can't wait to watch it on TV!
    http://fuse.tv/tours/dmb/

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