I admit I was surprisingly impressed with Yahoo for iPhone when it first came out, and an update within the last week brought even more improvements, but I’m not sure the app is so spectacular that Yahoo should pour all its effort into it at the […]


I admit I was surprisingly impressed with Yahoo for iPhone when it first came out, and an update within the last week brought even more improvements, but I’m not sure the app is so spectacular that Yahoo should pour all its effort into it at the expense of other platforms. But that’s what it’s thinking, apparently. The search company announced early this week that it would, in fact, be giving up ongoing efforts to develop a single smartphone app for BlackBerry (RIMM), Windows Mobile (MSFT), and Android (GOOG), and instead focus its efforts on the iPhone version and its mobile-formatted web site at this time.

So, for the time being at least, Yahoo is all about the iPhone, which is a tremendous credit to the platform. In a statement about the decision to discontinue the development of its smartphone app, the company stated that it would still consider working on specific apps for other platforms, as long as it made financial sense to do so. Yahoo’s Adam Taggart, head of product marketing for mobile, is quoted as saying “When you have finite resources, you want to say, ‘Where can I give the biggest bang for the buck?’” regarding the company’s decision to target the iPhone platform for the time being.

BlackBerry users may be in luck, because Yahoo appears to be pursuing possible development of a brand-new platform-specific app for distribution through BlackBerry App World, which is poised to be the next most profitable app distribution platform, and the possibility of a completely separate Android version appearing somewhere down the line still exists, too. Still, for now, Yahoo told smartphone beta testers via email where its current interest lies, in no uncertain words:

For the time being, we will be focusing our efforts on the newly launched Yahoo Mobile experience for browsers (available at new.m.yahoo.com) and for the iPhone (available via the Apple App Store).

This signals a significant milestone for the iPhone, as it becomes the “safe bet” in the mobile smartphone application market it helped pioneer (though many will recall HotSyncing programs to their Palm devices not too long ago). Yahoo’s not the only company with less capital on hand to spend on development, and if you’re strapped for cash, why take on a significantly higher degree of risk by coming out with an app for an unproven platform when the iPhone has already been so succesful? Even for independent developers, the unspoken message is clear: With the iPhone, you stand to make money. With anyone else, who knows?

  1. Is it any wonder that Yahoo! is going downhill? They are going to ignore half of the market, and yet do not offer IMAP (without a ridiculous fee).

    If I had IMAP, then I wouldn’t care about the Yahoo app… I could just use WM, Apple iPhone Mail, or BlackBerry, or soon WebOS natively. But since we don’t have IMAP, the Yahoo! app is much more critical.

    Hmm, I wonder of Google offers IMAP for free? Oh yes, they do. (sound of another customer switching).

  2. Yahoo Going All-In With iPhone App, Abandons Other Platforms (For Now) « ebay technik, money Wednesday, May 20, 2009

    [...] Original post: Yahoo Going All-In With iPhone App, Abandons Other Platforms (For Now) [...]

  3. @ Heny, even w/o IMAP yahoo users get push Yahoo mail instantly on their iphones for free. Therefore, I don’t see why this would be a critical feature for iPhone users. However, Yahoo is VERY late to the game with an app for iPhone. Google’s app does all I need and yahoo simply missed out… for most of us early adopters anyway. Just my 2cents.

  4. Who cares. This is coming from a company that has craptastic news all over their front page and charges for pop3 access to their email servers. Fugg em.

  5. Partners in Grime Wednesday, May 20, 2009

    Yahoo is probably seeing a high percentage of hits coming from iPhones. With limited resources, they are focusing on what will give them their best return at this particular point in time.

  6. Updated Yahoo! Messenger for iPhone “Pushes” AIM Aside Wednesday, July 22, 2009

    [...] has been vocal about its dedication to the iPhone platform, and its support is appreciated and apparent. Unlike AIM, Yahoo! Messenger for the iPhone also [...]

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  9. opeliropfeede Friday, March 5, 2010

    The action taken to local and national disasters is noble but it’s a damn shame that so many citizens take advantage of the negative situations.

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  10. Smivemniggilk Sunday, March 14, 2010

    WASHINGTON – Two guns used in high-profile shootings this year at the Pentagon and a Las Vegas courthouse both came from the still and all unimaginable burden: the police and court method of Memphis, Tenn.

    Law enforcement officials told The Associated Press that both guns were once seized in dishonest cases in Memphis. The officials described how the weapons made their withdrawn ways from an evidence vault to gun dealers and to the shooters.

    The misuse of guns that were once upon a time in the old bill charge to denounce the fuzz officers highlights a little-known divide in gun policy in the U.S.: Profuse cities and states ruin guns gathered in wrong probes, but others sell or trade the weapons in codification to make other guns or take the old bill equipment.

    In fact, on the epoch of the Pentagon shooting, March 4, the Tennessee governor signed legislation revising style law on confiscated guns. In the vanguard, law enforcement agencies in the state had the chance of destroying a gun. Included the fashionable story, agencies can only put an end to a gun if it’s inoperable or unsafe.

    Kentucky has a similar law, but it’s not vivid how diverse other states organize laws specifically designed to support the control on offer or pursuit of confiscated weapons.

    A nationwide go over again via The Associated Press in December found that through the whilom two years, 24 states — mostly in the South and West, where gun-rights advocates are strikingly intense — have passed 47 recent laws loosening gun restrictions. Gun rights groups are making a greater energy to pass favorable legislation in affirm capitals.

    read more

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