Summary:

CBSSports.com has become one of the top sports sites around by developing a broad community of users, establishing important partnerships, a…

imageCBSSports.com has become one of the top sports sites around by developing a broad community of users, establishing important partnerships, and beefing up promotions of efforts such as live streaming to increase viewership. Sean McManus, president of *CBS* Sports, will discuss these approaches and more during the keynote interview at EconAffinity: Capitalizing on User Engagement conference, June 1 at the Edison Ballroom in New York.

Under his leadership, CBS (NYSE: CBS) has retained its NFL broadcast rights, signed a landmark agreement with the NCAA for exclusive tournament coverage, and reached a new multiyear deal with the PGA Tour. McManus has also been president of *CBS* News since 2005. Combined with CBS Interactive, the two areas provide a unique mix of platforms and brands to engage audiences — whether it’s building around personalities, a single sport at a single school, news events, Katie Couric or TV shows. McManus’ dual role and his experiences give him a unique perspective that will help us kick off a day of discussion and exploration.

Staci D. Kramer, ContentNext’s co-Editor and EVP, will interview McManus in the morning session. Register here for EconAffinity. Save 25% on the full registration price by using the code AFFINITY09 during checkout. EconAffinity attendees will receive complimentary admission into our post-conference mixer. Register here if you can only attend the mixer. The mixer cost is $25.

Special thanks to our EconAffinity exhibit sponsors, AdMeld, Rubicon Project and Theorem; the conference promotional sponsor, Peer39; and the exclusive mixer sponsor, Epic Advertising. Email our business side at advertising AT contentnext.com for sponsorship opportunities.

Photo credit: Craig Blankenhorn/CBS

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