Summary:

Legendary Pictures has tapped *EA* and *Activision* vet Kathy Vrabeck to head up its new interactive entertainment arm (via Variety). Vrabec…

imageLegendary Pictures has tapped *EA* and *Activision* vet Kathy Vrabeck to head up its new interactive entertainment arm (via Variety). Vrabeck joins Legendary after a few months of speculation about the movie studio’s gaming aspirations; she left her post as head of EA’s casual games division in November 2008. Prior to *EA*, she served as president of publishing at Activision (NSDQ: ATVI).

Legendary currently has two game-related properties in the queue: a long-delayed World of Warcraft film, and one based on first-person-shooter Gears of War. Given Vrabeck’s more than ten years worth of industry experience and connections, it’s clear that we’ll see more hybrid game/film and possibly TV show properties coming down the pike. (Activision, for example, has publicly expressed its interest in porting its best-selling Guitar Hero franchise to movies and TV — and Vrabeck served as president of publishing at the company for six years before joining EA).

Even with Vrabeck at the helm, the new unit could have a tough time turning a profit from movie or TV-related gaming content; the LAT reports that the five most recently released movie-based games haven’t sold as well as the industry expected. And CEO Thomas Tull previously invested in now-shuttered game studio Brash Entertainment, (which was supposed to bridge the gap between Hollywood and video games, too).

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