Comments on: AT&T Reshapes Itself As a Smartphone Carrier http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/ Fri, 10 Feb 2012 23:57:00 +0000 hourly 1 http://wordpress.com/ By: Gartner to Handset Sellers: Beef Up Your Smartphone Offerings http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/#comment-211097 Wed, 20 May 2009 17:19:03 +0000 http://gigaom.com/?p=50130#comment-211097 [...] research may be good news for Dallas-based AT&T. The carrier recently unveiled an ad campaign focusing on smartphones, announcing nearly one-third of its postpaid customers used the [...]

]]> By: Rob Adler http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/#comment-211096 Sat, 16 May 2009 05:56:27 +0000 http://gigaom.com/?p=50130#comment-211096 AT&T didn’t sesem so reticent about the iPhone when it was earnings announcement time. About half of AT&Ts smartphone numbers are iPhone activations just from the last 3 quarters (2.4 + 1.9 = 1.6).

In reality, iPhone customers are really Apple’s and have no loyalty to AT&T. It is interesting that when AT&T and Apple wanted to move inventory in advance of the new model, they started offering the iPhone 3G for a $400 premium without an AT&T contract. Typically, in that scenario, the carriers cut the price of the phone to move the inventory. That says alot about how iPhone customers view relative value. If you are interested in more detail, you read here

]]> By: Stephen http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/#comment-211095 Sat, 16 May 2009 02:39:05 +0000 http://gigaom.com/?p=50130#comment-211095 I’m with Jesse.

After being a Bellsouth/Cingular/AT&T customer for over 5 years (2 out of contract), I dumped their lousy service for Verizon. Should have jumped ship a long time ago.

]]> By: Jesse Kopelman http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/#comment-211094 Fri, 15 May 2009 20:13:51 +0000 http://gigaom.com/?p=50130#comment-211094 Hope springs eternal, I suppose. AT&T/Cingular has made its network quality the focus of its marketing since the AT&T Wireless Acquisition in 2004, yet in these past 5 years the actual network quality has continued to lag Verizon. AT&T invests a lot of money on its Network Operations, but has yet extract the same value from this investment as other carriers.

]]> By: Gadget Sleuth http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/#comment-211093 Fri, 15 May 2009 19:37:15 +0000 http://gigaom.com/?p=50130#comment-211093 It’s good that AT&T is taking this part of their business more seriously.

]]> By: Bill http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/#comment-211092 Fri, 15 May 2009 19:18:21 +0000 http://gigaom.com/?p=50130#comment-211092 Wouldn’t say AT&T is diverging from others with their plans for deploying HSPA. HSPA is a simple upgrade on the radio side where as LTE is a much more extensive change to radio, core (all VoIP) and handsets. AT&T will evolve to LTE but they have more time to move there vs a CDMA carrier who does not have as much steam left with EVDO rev X.

]]> By: Jason Lackey http://gigaom.com/2009/05/15/att-reshapes-itself-as-a-smartphone-carrier/#comment-211091 Fri, 15 May 2009 16:48:08 +0000 http://gigaom.com/?p=50130#comment-211091 As an AT&T customer I look forward to the network investments that will surely go along with this campaign.

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