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Summary:

A survey of 1,000 US adults by Brightkite and GfK Technology has found that people are noticing more types of ads on their mobile phones. Th…

imageA survey of 1,000 US adults by Brightkite and GfK Technology has found that people are noticing more types of ads on their mobile phones. Thirty-eight percent of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for smartphone users that rises to 59 percent — smartphone users mostly saw web advertising while regular phone users mostly saw SMS ads. For smartphone users, 23 percent recall seeing SMS advertising, but 20 percent saw ads in mobile social networks, 15 percent saw ads in mobile TV/video, and those seeing ads in a location-based network tripled in the quarter to 15 percent. Other results include: 14 of mobile users now use one or more location based services (peaking at 38 percent of iPhone users), 10 percent use a mobile social network (33 percent of iPhone users), and the fastest growing application for iPhone users is games, which experiences a 21 percent growth quarter over quarter; 50 percent of iPhone owners are now playing games on their phone. (release)

Phot Credit: Flickr/myuibe

  1. Great to see.

    However the key measure is the click through/response rates.

    Do you have any stats on the click through/response rates for SMS Ads, Banner Ads, Text Ads on Feature Phones Vs click through/response rates for SMS Ads, Banner Ads, Text Ads on Smartphones?

    Its great to know people recall seeing the advertising, playing games, and using location services but how many are responding/clicking the Ads?

    Perhaps the Survey has this info already?

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  2. Regarding click-through rates (CTR), AdMob quotes its clients to be one-half to one percent. But AdMob pitches brand exposure and low CPM. The problem is the cost to survey if the brand exposure is firstly being viewed, and secondly if positive. Is the ad distracting or slowing the mobile access and negatively hurting the brand? An example would be if the ad is overly redundant during a sports event like the NBA playoffs in the US. Mobile ads will be in sync with the mobile lifestyle through RFID and NFC technology for mobile coupons or interaction with store kiosks, window displays and billboards. Viewing ads passively on a mobile screen is for Internet browsing which came in eighth place in TNS's research of the top ten mobile services in the UK for 2008.

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  3. True even i got my location ads in my mobile. how they get my mobile no and send to my mobile. event i also register my mobile in DNC. still i am getting sms from ads company.

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