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Summary:

This morning, Google somehow rerouted some of its vast hordes of web traffic through Asia, causing service delays, interruptions, and a bit of craziness on Twitter. But it also managed to slow down a few retail web sites, and cause a noticeable gap in the worldwide […]

This morning, Google somehow rerouted some of its vast hordes of web traffic through Asia, causing service delays, interruptions, and a bit of craziness on Twitter. But it also managed to slow down a few retail web sites, and cause a noticeable gap in the worldwide web traffic. Check out the charts below.

Arbor Networks, which provides telecommunications gear and network security information, noted on its blog that Google comprises up to 5 percent of the web’s traffic, and when that traffic disappeared earlier this morning, it created an obvious lull.

arborgoog

Google’s issues also affected retailers such as Target, which saw its web site experience delays of up to 81 seconds, according to web performance monitoring company, Gomez. It did not disclose the names of the other affected retailers pictured in the chart below.

googleimpact

  1. If traffic to Google websites is only 5% of web traffic, then the influence of not having Google functioning is astounding! What timezone is the graph “in?” GMT?

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  2. If traffic to Google websites is only 5% of web traffic, then the influence of not having Google functioning is astounding! What timezone is the graph “in?” GMT?
    Sorry… forgot to say great post – can’t wait to read your next one!

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