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Summary:

It’s hard to hate too much on the Society for Geek Advancement. I’m not quite sure what or how serious the project is, but the group wants us all to embrace our inner geek while giving a little something to charity (and a lot of self-promotion […]

It’s hard to hate too much on the Society for Geek Advancement. I’m not quite sure what or how serious the project is, but the group wants us all to embrace our inner geek while giving a little something to charity (and a lot of self-promotion to a bunch of web celebs who are certainly not starved for online attention).

It would be easier to have fun with the group if it didn’t paint geeks at some kind of tortured sub-culture. From the Society’s about page: “The reality is, while geek seems to be the new chic and is spreading its wings in the land of mainstream culture, us native geeks are still a misunderstood community.”

The Society even created an accompanying video packed with a parade of web stars like Felicia Day, Gary Vaynerchuk, and Kevin Rose waving their geek flag. Which is pretty easy, if you are them. Felicia Day starred in Joss Whedon’s Dr. Horrible, and signed another exclusive deal with Microsoft and Sprint to air the third season of her hit web series The Guild. Vaynerchuk is expanding his wine empire and just signed a seven-figure, 10-book deal. And Kevin Rose’s segment appears to have been shot at a second floor pool side suite at the swanky Roosevelt Hotel in Hollywood. Yes, pity the poor geek! Especially after some in the video snidely castigate the hoi polloi for not knowing the difference between Twitter and tweet or how to pronounce meme.

But, as we said at the start of this piece, you can’t get too mad at the so-called society, especially since it (hopefully) doesn’t take itself too seriously, and it encourages people donate to the Room to Read charity, which builds libraries and schools in developing countries.

Now we just need all these geeks to gather in one place for a big song along with Quincy Jones conducting.

We are the geek
We are the nerdlington
We are the ones who actually do get paid
From this web phenomenon

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  1. Casey McKinnon Monday, May 11, 2009

    A lot of those people are my friends, so no disrespect, but since when does using the internet make you a geek? I’m just not convinced that Ashton Kutcher, Shaq, etc are really geeks… I mean, if using Twitter makes you a geek, that makes Oprah and her army of millions all geeks too. Shenanigans!

    That’s it… screw you all… I’m converting to nerdism! :P

  2. Felicia Day Tuesday, May 12, 2009

    I totally agree. I did not see all the copy and had I seen it, and who all was involved, I would have had grave reservations.
    I’m proud I play D&D, for the record. LOL.

  3. To Geek or Not to Geek « Mrmattenlow.com Wednesday, May 13, 2009

    [...] this week The Society for Geek Advancement threw their first charity event, GeekOut ‘09,  to launch the organization. Since then I’ve encountered a few blog [...]

  4. Best of the Rest (5.15.09) | Shadhinota Friday, May 15, 2009

    [...] gathered together in a video to celebrate geekdom (and apparently, help save the world), check out this video, from the Society for Geek Advancement. [...]

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