8 Comments

Summary:

We recently covered status update services Ping.fm and HelloTxt, competitors in the growing market for tools and services that help social media fans and online marketers  manage communication using multiple social media profiles. Now Facebook has made Facebook Pages, the publicly available profiles for businesses, accessible […]

facebook logoWe recently covered status update services Ping.fm and HelloTxt, competitors in the growing market for tools and services that help social media fans and online marketers  manage communication using multiple social media profiles. Now Facebook has made Facebook Pages, the publicly available profiles for businesses, accessible for updating via both Ping.fm and HelloTxt.

HelloTxt, for example, allows you to post text messages, images and videos directly to Facebook Page walls. And while both Ping.fm and HelloTxt support the common hashtag (#) convention used on many microblogging and social media sites these days, HelloTxt has gone further in allowing hashtags to be used as a way to quickly and easily manage outbound status updates. By using the Settings page, HelloTxt members can set hashtags to apply to individual or groups of social media sites, so that when a hashtag is invoked (such as “#dealoftheday,” for example) only those profiles tied to that hashtag will receive the status update. As ReadWriteWeb’s Sarah Perez points out, this should appeal to online marketers and social media workers who are managing multiple Facebook Pages at once.

Facebook’s aggressive promotion of new products such as Facebook Pages and Facebook Connect serves several purposes. Pages allows Facebook to become a more “open” platform for companies to market their products to its enormous online community, while Facebook Connect is vying to become a universal login that people can use to access social media web sites across the Internet.

fortunefacebook

While Facebook was already included in the services that Ping.fm and HelloTxt supported, when you updated your Facebook status, only friends of that profile could see it. Because Facebook Pages are not subject to the same privacy rules as regular Facebook profiles they can reach a wider audience and so are better-suited for being part of the social media strategy that online marketers are increasingly using to reach a large, yet targeted, online marketplace quickly and efficiently.

Are Facebook Pages part of your social media marketing strategy?

  1. I love this feature and have eagerly implemented it to post applicable status updates to my Virtual Assistant Facebook page via ping.fm. It is so helpful when you have different messages suitable for different arenas.

    Share
  2. Very cool Taryn — I think the ability to quickly customize status updates is going to be a growing area. There’s so much social media to manage these days, and so little time! :-)

    Share
  3. [...] the rest of this piece at Web Worker Daily) zoneIdentifier=”86FD9A8E3C22500F”; var varCheckURL = ((“https:” == [...]

    Share
  4. Hi Eric!

    I agree. I wonder how long it will be before we see similar functionality for LinkedIn too!

    PS I like your blog and I’ve subscribed to your feed!

    Share
  5. Thanks so much Taryn!

    Wonder what you’re looking for specifically from LinkedIn ?

    Share
  6. Hi Eric,

    Well, I was thinking it would be nice to have a way to updatae LinkedIn specifically without being logged in. Ping.fm may already do this but I’ve not looked into it.

    Share
  7. [...] Facebook Pages Now Supported By Status Update Services Ping.fm, HelloTxt (WebWorkerDaily) [...]

    Share
  8. [...] You should also be able to post to Facebook Pages (but not Groups) via third-party programs such as Ping.fm and Seesmic Desktop, if you set up these programs with posting rights ahead of [...]

    Share

Comments have been disabled for this post