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Summary:

AT&T, with its new $3-a-day, unlimited cell phone plan, appears to have gotten the prepaid religion that’s spread among wireless companies as consumers in this uncertain economy question the high prices of cell phone contracts. But The New York Times sees a more interesting motive that I’m […]

logoAT&T, with its new $3-a-day, unlimited cell phone plan, appears to have gotten the prepaid religion that’s spread among wireless companies as consumers in this uncertain economy question the high prices of cell phone contracts. But The New York Times sees a more interesting motive that I’m inclined to agree with — the plan is really the beginning of sophisticated pricing options that will help AT&T appeal to more customers and make more effective use of its network.

AT&T’s aiming the $3-a-day unlimited plan at subscribers who are afraid of commitment, and as such don’t want to sign an annual contract. This makes sense given that like Verizon Wireless’  prepaid plans, AT&T’s $3 offer is pretty expensive. If a consumer wants to use it for more than 16 days out of the month, he might as well spring for one of the $50-per-month unlimited packages from Boost Mobile, MetroPCS or Leap Wireless. But if a customer is willing to pay more to avoid a long-term commitment, AT&T is happy to take his money.

  1. I think if you pay 3 a day ur asking for them to keep playing with pricing. They are still too high!

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  2. $3 a day would not be that bad if it could be use don the iphone, for tethering and we only pay on the days we use it.

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  3. [...] in the prepaid market, an area where rivals have a head start. A week ago, the carrier announced a $3-per-day plan for those customers not inclined to [...]

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  4. [...] are going to be forced to respond. AT&T, for its part, is offering comparatively expensive, $3/day service without annual contracts. I wouldn’t be surprised to see contract-based service companies (telecom, cable, etc.) offer [...]

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