32 Comments

Summary:

YouTube announced last night that all new signups on the site will require a Google account. The move comes as part of an industry-wide shift towards better authentication for online video watching, but it won’t drastically change user experience on the site. It makes sense to […]

YouTube announced last night that all new signups on the site will require a Google account. The move comes as part of an industry-wide shift towards better authentication for online video watching, but it won’t drastically change user experience on the site.

It makes sense to more closely link people’s real-world identities to their activities on YouTube as its allows advertising to be better targeted and accounted for. It also make sense to integrate YouTube and Google, given they’ve been the same company for two-and-a-half years now.

We’ve suggested in the past that YouTube should actually link up with Facebook accounts, since they’re even more closely linked with users’ real-world identities and social activities online. (Google accounts are great and all, but what do Google Docs really have to do with the latest Fred episode? Whereas Facebook accounts enable cool new applications like live conversations while watching CNN’s streaming of the Obama Inauguration.)

Under this YouTube account system, new YouTube users have the option of creating a new Google Account or linking to an old one; they can also choose a different YouTube display name. In our experience, Google accounts are more often associated with people’s real names, because they correspond to their email accounts, while YouTube usernames tend to be silly and cryptic monikers.

YouTube also warned existing account holders that they will have to link up their Google Accounts to enable new features in the future.

However, you can still watch as much video as you want on the site without logging in.

Authentication is an increasingly important issue in online video, with cable providers plotting to link up TV subscriptions and online video viewing. Knowing who your viewers are will be an important part of any media business model going forward.

  1. Ugh. Google’s account services, particularly regarding their adsense service is absolutely atrocious. I’m not looking forward to attempting to get any kind of issue resolution out of youtube in the future.

    Share
  2. This has more to do with their Google Profiles service than anything.

    If they know what you say and do on YouTube, it can become part of a “user stream”, just like when you star/share something in Google Reader.

    It may also be a move to force people to be more accountable on YouTube – aka not be so racist, dumb, illiterate, spammy, etc. because their accounts are no longer just anon facades for them to hide behind.

    –Kyle

    Share
  3. Great move for Google, they will gain more membership as people rush to retrieve a YouTube account. For YouTube on the other hand, I feel they will gain valuable information but membership might not excel as rapidly.

    Share
  4. Not impressed Tuesday, May 26, 2009

    Reading the blog, she makes it sound like it’s a good thing that Google is tracking your every move and doing its best to form at least an outline of who you are — if not knowing outright. Hey, while they’re at it, maybe they can “link up” with a 24-hour tracking camera that follows me around the city and watches me sleep at night? Maybe then they can “better tailor” my Internet experience!

    Yep, that’s just Google “giving back to the community.” Like the trial membership that requires your credit card info and requires you to wait on hold for two hours to cancel; or, like some “pyramid-scheme-of-the-month” club that has its half-brainwashed members haul a friend or family member to a “free meeting” — just “giving back,” how generous, think I’ll pass, I’m good.

    I had disabled Google cookies awhile ago on my browser, if I need Google mail or something I use my alternate browser; but I still used to stay logged in to YouTube and used to interact quite frequently with it.

    However, since Google now forces you to log in to YouTube WITH COOKIES ENABLED (ensures they can give you the “best, most enriching experience,” don’t you know), I no longer log in to my YouTube account either. My once-active YouTube account is now stagnating and long since grown cold.

    Share
  5. Not impressed Tuesday, May 26, 2009

    [That last paragraph I meant to write "since Google now forces you to log in to YouTube through Google WITH GOOGLE COOKIES ENABLED ..."]

    Share
    1. I think this is bs youtube and google need to go get laid i refuse to use either now the same way i stopped using internet explorer because microsoft sucks

      Share
    2. I think this is bs youtube and google need to go get laid i refuse to use either now the same way i stopped using internet explorer because microsoft sucks so screw both companies

      Share
  6. [...] TV phenomenon, whose breakthrough moment was the Obama inauguration, we’ve posited multiple times that the two sites would be a perfect match for each other. But it seemed unlikely that YouTube [...]

    Share
  7. YouTube/Google wedding SUCKS!

    I don’t want ANYBODY knowing who the fuck I am. If I want a product, I will choose the right channels to buy it.

    Youtube, get the message: the INTERNET is for virtual people. Period.

    Share
  8. THIS IS A @%@ING MESS! WHAT STUPID BASTARDS GOOGLE AND YOUTUBE ARE. I HAD TWO SEPARATE ACCOUNTS AND I COULDN’T LOG INTO MY SECOND NOW. I TRIED FIXING IT AND CAN LOG INTO NEITHER NOW!

    Share
  9. I don’t like having my accounts together. I like to always be signed into youtube, but not my email. If I log out of one I log out of the other, and that’s just stupid.

    Also, I don’t like two major websites coming together lie this, it sees too monopolistic.

    Share
  10. I have been trying to create a youtube account for days now but I can’t because when I try to make a new google account, IT WONT SEND THE VERIFICATION CODE TO MY PHONE.

    Its so annoying.

    Share

Comments have been disabled for this post