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Summary:

R.I.P. 60Frames Entertainment. Sources tell THR that the UTA-backed digital studio is shutting down operations due to a lack of funding. 60F…

imageR.I.P. 60Frames Entertainment. Sources tell THR that the UTA-backed digital studio is shutting down operations due to a lack of funding. 60Frames joins the ranks of recently shuttered studios ManiaTV, PluggedIn (and HBOlab, to a certain extent), that have succumbed to a combination of dwindling ad budgets and wary VCs.

Incubated by both the UTA and web-based TV ad agency SpotRunner (which is having its own financial and legal problems), 60Frames officially launched in 2007; it raised $3.5 million in funding from Tudor Investment Corp and Bob Pittman’s Pilot Group, among others. The UTA-connection was supposed to give the studio an advantage over rival digital startups when it came to securing talent and distribution deals.

60Frames did have a number of deals in the works, including a content development deal with *NBCU* and comic-book deal with Oni Press; it had also succeeded at getting its shows like Blood Cell (pictured) picked up by sites like TheWB.com and FunnyorDie — but clearly none of that was enough. The studio laid off 6 staffers in November; the remaining seven employees have been let go.

  1. Another example of how both VCs and media companies are poorly playing the online video content card.

    The VCs look for something "competitive" to give them an edge, when that something means little in the market.

    The media backers look for hits, which mean little by way of monetization.

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  2. Didn't this company get acquired by SpotRunner? I think they benefited from a story or tow about this along the way. If true this is really a piece of Spotrunner going out of business.

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  3. 60 Frames had crappy content, an arrogant executive team, and way too much overhead. They will not be missed.

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