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Summary:

This morning I noticed a new set of takeover ads on CNN.com. Creating custom Get a Mac ads just for the web has become more common over the past few months, with CNN.com and NYTimes.com getting the most play. It’s always interesting to see how Apple […]

This morning I noticed a new set of takeover ads on CNN.com. Creating custom Get a Mac ads just for the web has become more common over the past few months, with CNN.com and NYTimes.com getting the most play.

It’s always interesting to see how Apple makes use of the layouts of these sites to really make their ads pop. In the case of this particular run of ads on CNN.com, Apple actually created two “dummy” ads for mortgages and flights. Clicking through either of these takes you to Apple’s Why Mac page.

Here are screenshots, as well as a video of the ads in action.

cnn_apple_ad_01

cnn_apple_ad_02

cnn_apple_ad_03

  1. Same on Wired.com

    Wired Apple ads

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