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Summary:

Yahoo Video, which has remained one of the most popular video sites without hardly trying, is going through some changes. We’ve been told many members of the team have quit or been laid off amidst a lack of strategic direction. Valleywag also reports that YouTube has […]

Yahoo Video, which has remained one of the most popular video sites without hardly trying, is going through some changes. We’ve been told many members of the team have quit or been laid off amidst a lack of strategic direction. Valleywag also reports that YouTube has seen an influx of Yahoo Video resumes. The company confirmed that the group has been “streamlined” as part of ongoing reorganization, to be laid out tomorrow.

Yahoo’s various video projects have not fared particularly well. Recently, it shut down live-streaming service Yahoo Live as well as web video-editing service Jumpcut, which it had acquired in 2006. Its original content initiatives have been stop-and-go. Flickr held off on adding video until only a year ago, and restricts video uploads to the point they can only be an afterthought to photos. Another acquisition, video delivery platform Maven Networks, has been left to pasture (though it still appears to power video for sites like Fox News), despite a $160 million purchase price. Chris skewered a Yahoo Video redesign of a year ago for failing to connect the dots of all of Yahoo’s video assets.

But the massiveness of the Yahoo portal can’t be overlooked. Only in February did Hulu knock off Yahoo to become the No. 2 U.S. video site, according to Nielsen.

It’s unclear exactly what remains of the Yahoo Video team. Emails to Shravan Goli, previously general manager of Yahoo Video, bounced today. A Yahoo spokesperson declined to comment on specific personnel issues. She said “video does remain a priority,” but the team is going through “a bit of a reorganization to streamline some things.” Yahoo Video will now be a part of Yahoo’s new audience and network programming division, whose leadership will be announced tomorrow, she said.

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  1. Tom Schmidt Monday, May 4, 2009

    Yahoo Video has been listless for last yr esp bc the eng team could not ship VAS (video app server) on time. The backend architecture needed a major overhaul. It got so bad that the BizDev team for the Media group could no longer sign new video content partners. Shravan was shown the door in April. The site never made any money despite all the traffic it got from the home page of Yahoo. By the way, have you noticed the home page doesn’t promote Yahoo Video as much anymore? There is no formal Yahoo Video unit anymore. It’s just a service now and no longer a business unit.

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    1. @Tom – Thanks for the confirmation, I have been getting similar notes via email as well. What was the deal with VAS?

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      1. Talked to some more people today — I guess VAS was supposed to be a unified video player/platform/data set for all of Yahoo, but the specs kept changing?

        Also, one source said some 20-25 people were just laid off between Sunnyvale and Dallas video groups. If you have more info, please drop me a line.

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  2. Yahoo reminds me of the turd I took this morning:

    Stinky and motionless with no real purpose other than to go down the tubes.

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  3. [...] departure comes on the heels of major layoffs — 20 to 25 employees, we’re told — on the Yahoo Video team earlier this month, as [...]

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  4. [...] After those early May layoffs, NewTeeVee’s Liz Gannes posted a scathing review of Yahoo’s video efforts till now: [...]

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  5. [...] up 35% over last year. (According to Nielson VideoStreams). The layoffs occured in early May and newteevee.com reacted with a negative view of Yahoo’s video service. Yahoo’s various video projects have [...]

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  6. [...] Menon, VP of the Consumer Platforms Group, intends to depart Yahoo shortly. Earlier this year Shravan Goli, general manager of Yahoo Video, and Neeraj Khemlani, general manager for Yahoo News and Originals [...]

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  7. [...] has laid off much of its video staff, seen many video executives leave, and shut video properties such as Yahoo [...]

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  8. [...] have an opportunity to pounce in online video, given its competitor Yahoo has seen some serious reshuffling in that division. What’s clear is that a little innovation and some good content will get you [...]

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  9. [...] opportunity to pounce in online video, given that its competitor Yahoo has undertaken some serious reshuffling in that division. What’s clear is that a little innovation and some good content will take you a [...]

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  10. [...] fun, because they have been all over the map. It’s been ramped up, pared down, sidelined and streamlined. But Yahoo’s strategy of finding an audience first and building a show around it seems to be [...]

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