Verizon's Wi-Fi Network: Is That a Marketing Stunt As Well?

[qi:___wifi] Back in February, Cablevision announced a Wi-Fi initiative that would give free access to its customers in parts of New York and New Jersey. In response, a Verizon spokesperson told The New Jersey Star-Ledger:

“New Jersey is a fast-growing area for Verizon, so industry insiders know that our gains are coming from someone’s losses,” said spokesman Rich Young. “We consider cable’s local Wi-Fi initiatives to be nothing more than a marketing stunt.”

The Wall Street Journal’s Vishesh Kumar has the scoop on a new Wi-Fi effort by Verizon.

Verizon Communications Inc. is preparing to offer free Wi-Fi access at hotspots to subscribers to its home broadband services, according to people familiar with the matter. The phone giant will partner with Boingo.

Verizon had earlier embarked on a Wi-Fi buildout, changed its mind and instead pushed for the sale of its EVDO service. They plan to launch a limited version of their 4G Wireless service, which uses LTE technologies, sometime later this year. So why this sudden need for Wi-Fi?

Maybe they want to show Apple that they have a Wi-Fi network and are on par with AT&T. In doing so, they could make a strong case for getting the iPhone or some other Apple device on their network(s.)

You're subscribed! If you like, you can update your settings


Comments have been disabled for this post