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Summary:

As is normal in the days, weeks, and months leading up to an event like the WWDC, the rumor mill has started working some serious overtime. Which is both a blessing and a curse to those of us in the business of blogging about Apple, and […]

iMovieAs is normal in the days, weeks, and months leading up to an event like the WWDC, the rumor mill has started working some serious overtime. Which is both a blessing and a curse to those of us in the business of blogging about Apple, and also to those of us who just keenly follow the company’s actions. There’s so much speculation being thrown around, it’s hard to tell what to believe. A new rumor about the upcoming iPhone strikes me as likely, though, and maybe you’ll agree.

The rumor, from a source talking to BusinessWeek, suggests that not only will the new iPhone hardware boast video recording capabilities, but that it will actually be a veritable mobile video editing platform, too, complete with built-in software. The software in question will reportedly be a native iPhone iMovie app, which will offer users a number of editing features, and possibly the ability to share your creations via MMS.

This makes sense for a company that pioneered the first truly, fully Internet-capable phone. If you want to capitalize on and build that reputation, your next logical step is to move into video creation, editing, and sharing, as it becomes more popular online via sites like YouTube, Vimeo and Ustream.tv. They’ve already shown that they’re aware of, and interested in investing in, the trend with iMovie ’09, which has built-in video-sharing services.

And if you consider how many additional developers and types of applications video recording and editing capabilities would bring to the App Store, then saying no to video just doesn’t make sense from a business perspective. Plus, talk about a reason to buy a new device. Even if I have to sell my soul (i.e. sign up for yet another three-year contract), I’m upgrading if the next iPhone does have video editing support.

  1. If true, I’ll be right there to buy me one.

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  2. [...] May 1, 2009 | 9:26 AM PT | 0 comments Get swine flu updates via text message (jkOnTheRun) Apple’s new iPhone rumored to include iMovie app (TheAppleBlog) What the Fiat-Chrysler deal means for green car and battery startups (Earth2Tech) [...]

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  3. This will be a killer feature with the kids. It won’t mean anything to old people, (like me,) but the kids love shooting videos for YouTube and Facebook.

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  4. I wonder how far they will take this. I would love to have some abilities like adding titles, transitions, credits, etc. I would also like to see if they can import features of the rest of the iLife suite also. Some minor image editing similar to iPhoto, posting to MobileMe with iWeb mobile, and some minor music editing similar to garageband.

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  5. [...] to gauge your eyes out rather than upload video, though.) Darrell at our sister site The Apple Blog says he’ll take the leap sign up for another three-year-contract if the video capture and editing [...]

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  6. Constable Odo Friday, May 1, 2009

    People are really going to tax the hell out of the iPhone’s battery. How is anyone going to be able to put the iPhone down to charge it? Phone calls, video recording, video editing, video watching, internet browsing, game playing, music playing, turn by turn GPS, etc. The iPhone is going to become the Swiss Army knife of American lifestyle. Apple is going to have to put in a battery twice the current size just to get iPhone users through an eight hour day. Apple is making it so that anyone that doesn’t have an iPhone is going to be left behind their peers. Society is asking an awful lot from a mere pocket device.

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  7. Y’know, the first thing I thought when we were hearing about this iPhone and how it was going to run OS X was, who’s going to be the first one to try to run FINAL CUT PRO on it… I’d take iMovie, though…!

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  8. I am not sure if that would make me want to upgrade my iPhone. I’d rather have flash for Safari and a way to store files that I download and maybe something trivial as copy and paste.

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  9. I suspect that there will be a set of very simple video editing tools (crop, adjust brightness, contrast, color). More importantly, I think there will be a new application similar to iPhoto but aimed at managing your video clips. The old video paradigm was about large projects that were burned to DVD. The iPhone paradigm is using short video clips almost like still photos. Just like Apple developed iPhoto to solve the problem of organizing a shoebox of pictures they will make a new app to organize a basket of short video clips. Perhaps it will be built into iPhoto. I can see looking at a bunch of video clips just like looking at events in iPhoto. Scrub across a thumbnail to see the video. I can’t wait.

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  10. [...] Full Story: the apple blog [...]

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