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Summary:

[qi:_newteevee] There was a tectonic shift in the digital media landscape yesterday with Disney’s announcement that it would become part owner of Hulu and provide the content portal with full-length episodes of hit shows like “Lost” and “Grey’s Anatomy.” As with any deal of this size, […]

[qi:_newteevee] There was a tectonic shift in the digital media landscape yesterday with Disney’s announcement that it would become part owner of Hulu and provide the content portal with full-length episodes of hit shows like “Lost” and “Grey’s Anatomy.” As with any deal of this size, there are winners and losers. Hulu is obviously a winner, as it now gains a new, two-year lease on life and can boast content from three of the four major broadcast networks. Hulu’s win, though, is a big loss for YouTube, which also has a deal with Disney, but only gets short-form clips.

Hulu’s victory celebration may be short-lived, however. Sure, it gets a ton of new premium content, but it also gets a new owner and as such now has three media companies to answer to. We’ve already seen the first two exert their influence on the service through restrictive release windows, the pulling of “It’s Always Sunny in Philadelphia” from the site, and the pressure on Hulu to remove itself from the Boxee media platform. Hulu doesn’t own its content, and without that content, it can’t exist. So in a sense, this deal means a lot, but changes little, as Hulu still isn’t in control of its own destiny.

  1. Roswell Real Estate Friday, May 1, 2009

    Until most people embrace the formatting issues like wiring your tv to your computer, the whole business concept of Hulu will struggle. Set top boxes are good, but not used as widely.

  2. The winner is Comcast, whose wholly owned subsidiary thePlatform is used to encode and distribute Hulu content.

  3. Already Youtube is putting up old movies online. I do prefer the video quality and content quality of Hulu over youtube.

  4. guyminuslife Monday, May 4, 2009

    I win. I’ve send numerous angry emails to ABC to the effect that they should drop their proprietary video player (not because it’s proprietary, which I understand, but because it doesn’t effing work on my computer) and move to Hulu. Clearly, they were listening to me, and their decision is entirely the result of my labor.

    Maybe I can turn my old computer into a TV-out box or something. Yeah…

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