DOCSIS 3.0: Coming Soon to a Cableco Near You

By Stacey Higginbotham | Thursday, April 30, 2009 | 12:26 PM PT | 5 comments |

I hope broadband competition in the New York City area is the wave of the future. The region, which is densely populated, has three Internet service providers vying for customers. And since Time Warner Cable announced yesterday that it will deploy DOCSIS 3.0 to the city, the area also will soon have competing super-fast broadband offerings from all three providers. Verizon touts its FiOS service there, and Cablevision already offers DOCSIS 3.0 and just launched speeds of 101 Mbps to Long Island residents.

A lot has been written about the merits of Verizon’s fiber to the home vs. AT&T’s fiber to the node and U-verse services, but we haven’t spent a lot of time on DOCSIS 3.0 deployments. Sure, it will provide ultrafast broadband, such as the 101 Mbps services that Cablevision is offering or the 50 Mbps that Comcast boasts. But for providers, the upgrade makes a tremendous amount of sense for business reasons beyond happy customers — so much so, that 45 percent of the country will have access to D3 rollouts by the end of this year, according to data from research firm Pike & Fisher. (See chart for provider details.)

Given that the average  residential customer doesn’t currently need 50 Mbps down, and likely won’t spend $140 a month to get it, why are cable companies doing it? First off, the rollouts are cheap. Cablevision has said it costs it about $70 per home to deploy DOCSIS 3.0. Tim McElgunn, chief analyst at Pike & Fisher, estimated that it generally costs about $100 per home to deploy, or a few billion to upgrade across a cable company. Verizon is spending $23 billion to deploy FiOS, and general estimates are that it costs about $1,000 per home to deploy.

For a relatively small investment, cable providers get upgraded to a faster service that has benefits such as IPv6 addressing capabilities. They also can offer fiber-like speeds to business customers without spending more money to deploy fiber. Cable providers have seen growth in residential services stay relatively flat, so they’re looking to business access and interactive advertising to grow. D3 doesn’t really affect advertising, but it is an attractive offer to dangle in front of corporate users.

d3chart

Chart courtesy of Pike & Fisher.

Digg

Comments (5)

Link to this article using http://om.bit.ly/o1oIB
  • I have the new Comcast 50 Mb per second service and it is great. Speed is good!

      Reply
  • With 50+ Mbps of data available, the cable data pipe becomes more than enough to handle all our media needs. Why should we pay the cable company for their channel distribution services, then, when we can get almost all our television services over the web via Hulu, downloaded via iTunes or Amazon, and streamed via Neflix over Tivo or Roku. Mass TV market dwellers can also pull the network watercooler shows, news and sporting events in over the air in HD. I’m glad to see cable stepping up to the plate and striving to win the bandwidth game. It will be interesting to see how they handle the effect the extra bandwidth has on subscription to their channel distribution services. I can envision their response becoming very anti-competitive. Nevertheless, I think this is the right play for them. They have the most to lose if the telcos with fiber to the DSLAM, FTTH and FTTN beats them to the punch.

      Reply
  • Nice to read that competition is picking up. But how does the building of fiber work in the US? It sounds like building owners let ISPs build the networks to the home, and give the ISP a monopoly on that cable. Why don’t the building owners build the network and make the cables open to competition. Then you would have an unlimited number of competitors that can offer internet, voip, tv etc.

      Reply
  • I wish Comcast would do this a little faster already…the Sacramento area needs 50mps down!

      Reply
  • Check out this thread. I live in Woodside, NY. I have less than 1 meg download most of the time, and most people in this area also experience the same problem. I wonder if D3 will help this?

    http://www.dslreports.com/forum/r23005505-TWC-Super-slow-cable-Internet-Woodside-Queens~start=40

      Reply

Linkbacks (15)

Subscribe to comments feed

Leave a Reply


Post to GigaOM with your Facebook account

Editorial Masthead

Sebastian Rupley
Editor in Chief
Carolyn Pritchard
Managing Editor
Celeste LeCompte
Special Projects Editor
Desiree DeNunzio
Copyeditor
Om Malik
Senior Writer
Stacey Higginbotham
Staff Writer
Ryan Lawler
Staff Writer
Wagner James Au
Contributing Editor
Liz Gannes
Staff Writer
Chris Albrecht
Staff Writer
Katie Fehrenbacher
Staff Writer
Josie Garthwaite
Staff Writer
Close
E-mail It