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Summary:

Automattic, the parent of blog platform WordPress, unveiled BuddyPress Thursday, a platform built on top of WordPress designed to let its us…

imageAutomattic, the parent of blog platform WordPress, unveiled BuddyPress Thursday, a platform built on top of WordPress designed to let its users build social networks around their sites. The framework includes private-messaging features, profile setups and activity streams, all of which can be customized.

Automattic, which has raised at least $30 million in venture funding, has been steadily adding to its properties. It bought the blo.gs pinging and blog trackback service from Yahoo (NSDQ: YHOO) earlier this month. And in October it purchased the PollDaddy, which it has since embedded into the WordPress editor.

There are other easy ways to create social networks on the web too (Think Ning). But BuddyPress lets users set up a social network on their own existing site, rather than have to head elsewhere. “There’s been a dearth of Open Source tools that enable the social web,” says Automattic’s Matt Mullenweg in blog post. “I don

  1. say goodbye to NING!

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  2. The thing about Matt Wullenweg and his software is that it is always perfectly easy to use. There are simply no other apps on the net that can be installed up to professional standards in 5 minutes. He's like Steve Jobs in that his job isn't to build a more powerful machine, but to build one with less buttons, and he's way better than Steve Jobs at it. So BuddyPress has to succeed. He's the Bang & Olufsen of the internet.

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