Comments on: Palm Should Go All In With Its Pre Marketing

By: What Palm Needs to Do to Bounce Back – GigaOM

What Palm Needs to Do to Bounce Back – GigaOM — Thu, 07 Jan 2010 02:24:39 +0000

[...] Palm Should Go All In With Its Pre Marketing [...]

By: So Where’s My Palm Pre Info From Sprint?

So Where’s My Palm Pre Info From Sprint? — Mon, 01 Jun 2009 19:42:56 +0000

[...] late April, I questioned why Palm hasn’t gone “all-in” with marketing for the Pre. I realize that the company has limited cash and that carriers often help with handset marketing. [...]

By: Bob A

Bob A — Sun, 31 May 2009 01:30:09 +0000

PALM better have plenty of $ when Apple has it’s IP lawyers rip the Pre a new one. Apple will not tolerate PALM stealing its IP. The announcement of the first lawsuit will cause Palm’s stock to plunge.
MARK MY WORDS…mark them well !

By: kaiyzen

kaiyzen — Tue, 28 Apr 2009 18:30:45 +0000

http://blog.palm.com/

http://twitter.com/palm_inc

By: Clint

Clint — Tue, 28 Apr 2009 18:01:36 +0000

The Treo line became a disappointment, as did the Centro, because Palm was just resting on their laurels instead of keeping up with the industry. Everyone knows all the amazing things that the iPhone can do, and that a Blackberry can do, but these same people never heard of a Treo, which as been doing these same things for 5+ years. They’ve also heard of the Palm Pilot, which is 14 years old! Awareness needs to be raised, and people need to be targeted. What do the masses want? A phone, a camera, wifi, bluetooth, and internet. Well, it’s hard to find a cell phone that doesn’t have all these things. Palm & Sprint can tout all the fancy new developments that the Palm is capable of, but a majority of people will think to themselves, “What does that do for me?” and therein lies the problem. The ads need to use real world examples, need to show the simplicity of accessing all that power, and make it affordable. Why switch from the iPhone or Blackberry when they can already do all these things? WebOS can do more, and the ads need to exploit that in a way that people can understand, and see it’s usefulness for them personally. The NOW commercials are cool, but certainly don’t make you want to switch to Sprint.

By: Stephen

Stephen — Tue, 28 Apr 2009 16:03:12 +0000

I am currently carrying an unlocked GSM Palm Treo 680 that has worked well for me. My problems are the network (AT/T) and not the phone itself. But as I shop, looking at alternative networks and smart phones, Palm lost me by getting into bed with Sprint. Used to be a Nextel customer back in the day. Worst customer service (nextel) merged with worst coverage area (sprint).

Justas makes a great point in the requirement of 3rd party servers to feed the Pre much of its content.

By: Justas Anaside

Justas Anaside — Tue, 28 Apr 2009 10:55:31 +0000

Many have incorrectly outright stated that Sprint needs Palm to survive when Sprint is introducing both new phones that AREN’T from Palm as well as the already-mentioned Now Network that literally has nothing to do with Palm. To think Sprint, financially deficient itself, is going to spend huge dollars on advertising the Pre is an interesting conclusion to which to jump.

Since the Pre is dependent on web-based servers for much of its “uniqueness” and those web-based servers have not EVER been tested with a load of tens of thousands of simultaneous Pre owners updating their Facebook accounts (or whatever), perhaps Palm is taking ti easy w.r.t. marketing to actually limit the client set to early adopters until they betatest said servers.

By: Richard

Richard — Tue, 28 Apr 2009 06:24:16 +0000

Palm may have a limited budget, but it could at least be doing blog and social media marketing until the time comes for its mass media campaign.

By: KenC

KenC — Tue, 28 Apr 2009 04:44:25 +0000

From their last conference call, it sure sounded like it was going to come down to the wire, as they had some final polishing of the hardware and software, not to mention FCC approval.

By: gbp

gbp — Tue, 28 Apr 2009 02:56:25 +0000

spot on
why on earth SPRINT and PALM are keeping quite ?
May be there are issues with the phone ?
Its high time for both these companies to start pushing the commercials

By: Marin

Marin — Mon, 27 Apr 2009 23:49:36 +0000

Completely agree. Palm doesn’t have the budget to do blitz marketing now, so that’s going to fall on Sprint’s back. But they’re not going to commit until there’s at least a firm launch date, and likely won’t turn on the faucet until the thing is released. I think it will be a similar ad campaign as the G1 – little to nothing before the launch, but a steady stream of television ads after the debut. It seems to have been a solid strategy, as it sold over a million units in about six months. I expect the Pre to do a bit better because it will have tech heads switching to get it, and Sprint has more existing smartphone users (and a better network) than T-Mobile does.

Is that enough to have Palm be a viable company? Who knows. But I do have it on a really good authority that the GSM version is already being discussed by AT&T – its just a matter of time.

By: Prediction

Prediction — Mon, 27 Apr 2009 22:50:49 +0000

Could it be that Palm is so low on cash for advertising that timing must be perfect?

By: Palm Should Go All In With Its Pre Marketing - PreCentral Forums

Palm Should Go All In With Its Pre Marketing - PreCentral Forums — Mon, 27 Apr 2009 22:35:13 +0000

[...] AdAge recently noted that if Palm wasnt careful, its new Pre handset ran the danger of bumping up against the next model(s) of Apples iPhone. While we dont know for sure when an iPhone refresh is coming, its a safe bet that all will be revealed in mid-June at Apples developers conference. More concerning to me is something we pointed out on a recent podcast: Theres a head-scratching lack of marketing for the Pre. Were talking about a company that desperately needs a handset hit, as the venerable Palm OS devices have a meager 2-3 percent of the global smartphone market. Palm Should Go All In With Its Pre Marketing [...]