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If this is true, then LG takes the cake when it comes to leaking. No subtle hints, vague rumors, or supply chain speculation here. Instead, an actual LG employee has come out and baldly stated that the South Korea-based company will be responsible for producing a […]

lg_logoIf this is true, then LG takes the cake when it comes to leaking. No subtle hints, vague rumors, or supply chain speculation here. Instead, an actual LG employee has come out and baldly stated that the South Korea-based company will be responsible for producing a brand new upcoming notebook from Apple. And no, this isn’t yet another installment of “Apple Netbook Whisperings,” in case you were wondering.

Far from being a netbook, the rumored device will sport a 15-inch screen, and will appear within months, if the source is to be believed. A 15-inch OLED screen is an expensive piece of equipment, as you know if you’ve been following the emerging tech’s development. For reference, consider that Sony’s 11-inch XEL-1 OLED TV is a staggering $2,499, and it doesn’t have a computer built-in to it. No doubt manufacturing costs have come down since the XEL-1 was created in 2007, but prices still haven’t come down to the point where Apple would be able to offer a 15-inch OLED notebook for anything less than $2,000.

I understand not compromising your high standards of quality just because the economy’s not doing so hot, but introducing a premium notebook amid financial uncertainty? Probably not the best move, unless you’re counting on the few remaining wealthy souls wanting to show off even more now that their prosperity is so very conspicuous.

No other details about the notebook were forthcoming from the source, which actually makes sense if he’s just seen what’s being made on LG’s side of things and for who. Who knows, maybe it has the sort of specs a Macbook Air Pro would have. For now though, file this as either unlikely or a misunderstanding of the ultimate destination of LG’s screens. Considering Apple’s current lineup and cost structure, I just don’t see a device like this attracting that many additional consumers without stealing from the crowd of potential Macbook Pro or Air buyers.

  1. [...] useful for bloggers, writers (WebWorkerDaily) Three new YouTube features to play with (NewTeeVee) Apple OLED notebooks forthcoming, according to LG staffer (TheAppleBlog) Better Place gears up for all-or-nothing rollout (Earth2Tech) [...]

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  2. OLED = Organic light-emitting diode

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  3. [...] Hora: un empleado de LG confirma hoy el rumor de que la nueva Macbook contará con una pantalla OLED. Cabe preguntarse a qué [...]

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  4. [...] de por si se apuntaron un contrato multimillonario para fabricarle los display screens a Apple. [Vía AppleWeblog] Artículos Relacionados:3G iPhone con OLED Display en producción?¿Nueva MacBook Pro?Intel [...]

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  5. [...] the cut comes in response to recent Microsoft ads touting the “Mac Tax” effects on Apple’s prices. That [...]

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  6. [...] until Q1 2010.I’d note that there have been rumors about Apple sourcing OLED screens from LG for some months now; rumors that a tablet will be based on a Cortex chip have been around since late last year. And [...]

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  7. Good to see this is upcoming. LG is here to take over quite a bit marketshare in the electronic markets

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  8. I want the Macbook, Macbook Air, and Macbook Pro to have an OLED option, I don’t care if it brings up the price to $5,000 to $10,000. It would be really cool to see the Macbook Air get thinner and even better. OLED (Organic Light-Emitting Diode). OLED displays are the best type of displays there is, they use less electricity than traditional LCD’s (Liquid Crystal Display), OLED’s are so bright on there own that they don’t need to be backlit and yet they still are brighter. OLED displays can be made thinner than traditional LCD displays and have very rich color (black is really black, white is really white, red is really red, blue is really blue, yellow is really yellow, etc.). They are brighter and more colorful than LCD’s and yet the black on OLED’s is darker than the black on LCD’s. They can be made flexible and slightly curved, OLED’s are just flat-out amazing and they don’t compromise on energy consumption (they use less power).

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