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Summary:

AdMob shares its monthly smartphone data today, and the numbers provide some deeper insight into trends we’ve seen recently. I was sure that the Android Marketplace’s relatively slow pace would weigh down the growth rate of T-Mobile’s G1, but as they say: the numbers don’t lie. […]

Image Credit: AdMob

Image Credit: AdMob

AdMob shares its monthly smartphone data today, and the numbers provide some deeper insight into trends we’ve seen recently. I was sure that the Android Marketplace’s relatively slow pace would weigh down the growth rate of T-Mobile’s G1, but as they say: the numbers don’t lie. Even more surprising is how well Apple’s iPhone is doing on T-Mobile’s network when the carrier doesn’t even offer it for sale. Bear in mind that the data is limited to smartphone requests made to web sites and apps that serve AdMob advertising, so the information is only a proxy representation of the market. However, the company served up an impressive 7.6 billion ad impressions in March, which is certainly not a small number. 

Three things from the PDF report jumped out at me:

  • Android has gained one percentage point of market share in the U.S. each month this year so far, creeping from 4 percent in January to 5 percent in February and 6 percent in March. With just one handset on a single carrier, this is the most surprising news in the report to me. When the T-Mobile G1 first arrived, I felt strongly that if developers didn’t quickly offer a wide array of software, the Android handset wouldn’t be so much as a blip on the radar. While mobile App Stores are all the rage, Google’s mobile operating system seems to be progressing just fine with a relatively limited marketplace.
  • Apple and Research In Motion continue to gain global marketshare at the expense of Nokia’s Symbian OS and Microsoft’s Windows Mobile platforms. Apple and RIM smartphone web requests accounted for 37 percent and 11 percent of traffic respectively in March; both jumped from January’s numbers of 32 percent and 9 percent. How did Symbian OS and Windows mobile fare over the same time period? In March, they earned 38 percent and 6 percent of the smartphone web requests; that’s down from 44 percent and 8 percent in January.
    While hardware and marketing come into play here, there’s one huge difference between the gainers and the losers here: Apple and RIM often update their mobile software far faster than Nokia and Microsoft. They fix issues and add new features at a relatively rapid pace. It obviously helps when you have fewer hardware models to support, but perhaps there’s a lesson to learned in that as well.
  • Requests from Apple smartphones account for about 3 percent of TMobile USA’s overall requests, even though the carrier don’t offer the iPhone, which doesn’t even work on its 3G frequency bands. The jailbreaking and unlocking of Apple handsets still has a healthy following, even with Wi-Fi and slower EDGE-only speeds. Om claims that AT&T is addicted to the iPhone, and I tend to agree. Clearly, however, these numbers show that there are more folks than just AT&T customers addicted to Apple’s handset in the U.S. One has to wonder about a hypothetical: what if AT&T were to lose or not renew its iPhone exclusivity in the U.S.? What would the overall smartphone numbers look like then?

There’s plenty of additional information in the AdMob report that I didn’t touch upon, but if you’re interested or want to see data from other regions, you can grab the PDF report directly.

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  1. WhoSayWhatWhen – iPhone Web Usage Continues to Rise — Even On T-Mobile’s Network Thursday, April 23, 2009

    [...] iPhone Web Usage Continues to Rise — Even On T-Mobile’s Network. Tofel Apple and Research In Motion continue to gain global marketshare at the expense of Nokia’s Symbian OS and Microsoft’s Windows Mobile platforms. Apple and RIM smartphone web requests accounted for 37 perce [...]

  2. been using the iPhone on tmo’s network for over a year…even at EDGE speeds the device is perfectly useful for quick google map lookups….love it so far

  3. know the price and your full name and address including your
    phone is also needed in which payment will be sent to . i have a
    shipping company who takes cares of my shippment .So don’t bothe
    yes, Apple actually sold less iPhones this quarter than the previous two quarters, but that was coming off of the always-hot holiday shopping quarter, and the one before that was when the iPhone 3G was still relatively new on the scene. All told, iPhones since its launch. Perhaps just a drop in the bucket compared to overall Nokia sales, but remember, Apple was not in the mobile business at all before 2007. And aside from just sales figures, in the past two years, it has revolutionized the industry. That is, of course, a cliche. But in this case, it’s true. i need 200 pieses if you are read to sale then contant us

  4. Justas Anaside Thursday, April 23, 2009

    To be remembered is those “web” statistics are for (1) mobile web sites,not run-of-the-mill web sites and (2) for mobile web sites that have AdMob ads on them – that is, visits to a subset of a subset of web sites out there.

  5. Actually, I think iPhone is on T-Mobile in Europe. Or somewhere other than here in the US.

  6. > know the price and your full name and address including your
    > phone is also needed in which payment will be sent to . i have a
    > shipping company who takes cares of my shippment .So don’t bothe…
    >
    > …i need 200 pieses if you are read to sale then contant us

    @ johnson – Apple has said copy-n-paste is a potential security problem…is your comment an example of that?

    Lol!

  7. I’ve also had my iPhone running on T-Mobile for almost a year. It works flawlessly, including the App Store, updates and everything else.

    The best part about setting it up (and three others for family) was the unbridled enthusiasm of the T-Mo customer service rep. They made it clear that they didn’t support the device, but then walked me through all the settings on my unlocked iPhone 2G to make sure it was working. They were so excited that I had an iPhone, and was using it on T-Mobile. They had obviously been coached in the process, and had been through it with multiple users already.

    It’s pretty great that, even though they don’t carry or support the device, the customer service group knew that this was something their customers wanted to do, and provided support to help them do it…at least there’s one carrier out there that’s doing something (though not everything) right!

  8. I’ve also had my iPhone running on T-Mobile for almost a year. It works flawlessly, including the App Store, updates and everything else.

    The best part about setting it up (and three others for family) was the unbridled enthusiasm of the T-Mo customer service rep. They made it clear that they didn’t support the device, but then walked me through all the settings on my unlocked iPhone 2G to make sure it was working. They were so excited that I had an iPhone, and was using it on T-Mobile. They had obviously been coached in the process, and had been through it with multiple users already.

    It’s pretty great that, even though they don’t carry or support the device, the customer service group knew that this was something their customers wanted to do, and provided support to help them do it…at least there’s one carrier out there that’s doing something (though not everything) right!

  9. Although I’ve used my iphone on T-mo’s network, I question the stats only because the Android browser Steel (which is much better than the included browser) allows you to set the webagent to iphone pretty easily in preferences. I usually browse my G1 in that setting.

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