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Summary:

Are you crazy for European football? Resorting to low-grade pirated streams in the middle of the night to get your soccer fix? Now you can watch live games in a premium web streaming environment from pay TV channel Setanta Sports. The company today officially unveiled the […]

Are you crazy for European football? Resorting to low-grade pirated streams in the middle of the night to get your soccer fix? Now you can watch live games in a premium web streaming environment from pay TV channel Setanta Sports. The company today officially unveiled the U.S. version of its new Setanta-i at the NAB Show, and showed me a demo earlier this morning (video embedded below, sorry for the shaky camera work!).

Setanta had previously offered minimal paid online streaming, but “people tolerated the interface for the content,” said Setanta director of new media Stephen Michael. “It was not TV-like.”

Now, for $14.99 per month, users can access many (but not all, as Fox and Sky Sports split access rights in some regions) games from the English Premiere League, as well as the Champions League, cricket, rugby, and boxing. The quality is meant to be high enough so you can use your jumbo living room TV to watch, with bitrates up to 1.8 Mbps.

Setanta-i uses Microsoft Silverlight and is powered by Swarmcast (meaning you will need to download both Silverlight and Autobahn), with content management by Irdeto and design by EMC Conchango.

In part because it’s using some of the same vendors, the service’s features are similar to MLB.tv. Some highlights include DVR capabilities, picture-in-picture and the ability to snap directly to goals in previously played games. Michael said he expects tens of thousands of concurrent live viewers to use the platform. Versions are available in the U.S., UK, Ireland, Australia and Canada.

  1. You might want to read the support form at MLB.TV http://www.mlbsupport.com/forum/.

    They are having massive problems, and it does not work very well most of the time.

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  2. Setanta-i does not work yet. Unless you want to watch when noone else does.

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  3. [...] be much better and very similar to the MLB.tv service – it uses the same underlying technology.  NewTeeVee has a decent video of a demo of the service from the NAB Show earlier this [...]

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  4. john de sousa Wednesday, May 13, 2009

    I am currently using and paying for this service.
    NOT READY FOR THE BIG TIME YET.
    Lots of work needs to be done!. Tthe streaming platforms, whatever they use is very unreliable.
    But Michael it seems is ready for the BigTime BUT ALAS NOT HIS AUTOBAHN SERVICE.

    Not proven proven yet?

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  5. well it sounds like a good idea
    i hope it is a defo

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  6. ive been told that espn are only showing 1 man city
    match in there picks for next season
    thats poor and ive been told man utd are on 10-12 times
    this season

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  7. setanta i . com sounds great does that mean we can get this option in england does any 1 know that?

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  8. Mmm payed for their tv station and they let me down dont think I will be trusting Setanta with anything anymore.

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