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Summary:

The Wall Street Journal has launched an iPhone app and — strikingly for a company that safeguards the bulk of its online content behind a p…

The Wall Street Journal has launched an iPhone app and — strikingly for a company that safeguards the bulk of its online content behind a paywall — it’s free. Granted the company doesn’t charge for its Blackberry application either — and every page in the new iPhone app is underlined with a prominent ad. But don’t get too attached: A company spokesman reminded us that the “intent is to ultimately have a consistent experience across multiple platforms regarding subscription content.”

Still, the decision not to charge for the moment seems especially odd considering that News Corp (NYSE: NWS) Chairman Rupert Murdoch recently complained:

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  1. In 2 months, Apple will allow for in-app transactions… connect the dots.

  2. Joseph Tartakoff Friday, April 17, 2009

    I think you might be right. And with iPhone 3.0, app developers will also be able to charge for subscriptions (http://www.paidcontent.org/entry/419-7). So, the Journal could charge a fixed fee every month for readers to access its app, which is probably preferable than charging $5 for the app right now and then giving all the content away for free forever.

    — Joe, paidContent.org

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