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Summary:

YouTube, as expected, has revised its site design to better showcase premium content. While the redesign does not appear to be live just yet, it will include new tabs for shows and subscriptions. The new shows page features a rotating spotlight section and a list of […]

YouTube, as expected, has revised its site design to better showcase premium content. While the redesign does not appear to be live just yet, it will include new tabs for shows and subscriptions. The new shows page features a rotating spotlight section and a list of premium content by genre, network, title and popularity. It’s not like Hulu invented these concepts, but yes, that’s exactly what YouTube’s fresh new thinking looks like. (See a gallery of screenshots below the jump.)

ytcrackleAlso notably, Sony has added full-length TV shows and movies to its existing Crackle web originals channel on YouTube. But they’re not new releases; show selections include Married With Children, Fantasy Island, and Party of Five, and movies include Cliffhanger and The Blue Lagoon.

Those moves are significant, but expected, so the most surprising YouTube news of the day came from Google CEO Eric Schmidt on the company earnings call. He said YouTube will “very, very soon” add “micropayments and other forms of subscription models.”

Other new YouTube partners announced alongside the redesign include Endemol, Anime Network, Scott Entertainment, Entertainment Rights, Shout Factory, Telenext Media, Documentary Channel, First Look Studios, IndieFlix, Saavn, Snag Films, Venevision and Bandai.

Existing premium content providers are also participating in the new shows page: CBS, MGM, Lionsgate, Starz, Anime Network, Cinetic Rights Management, Current TV, Discovery, Documentary Channel, First Look Studios, IndieFlix and National Geographic.

Shows and movies will only be available in the U.S. and will feature more in-stream advertising than the site’s current norm. Google is also announcing today that it’s extending its Google TV Ads product to online distribution of TV shows.

 
  1. It was only a question of time till Google charge money for content. Google is a business company and do not loose any money. Thank you for keeping me up to date.

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  2. I use YouTube almost everyday. I think that it will be a great pleasure for users to see the redesigned YouTube. Their new ideas will be eryuseful and, of course, convenient, for example, lists of premium content and son. But I can not agree that they should take micropayments for all this staff. I wonder how much it iwll be. I do not think that it will atract a lot of users but, of course, it is up to them. Do you agree?

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  3. [...] promote premium content would crowd out the site’s homegrown stars. But now that YouTube has launched its site refresh, we see we might have been overly concerned. The new shows and movies section is well-contained [...]

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  4. [...] to promote premium content would crowd out the site’s homegrown stars. But now that YouTube has launched its site refresh, we see we might have been overly concerned. The new shows and movies section is well-contained [...]

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  5. [...] spent the last six months cleaning up its act, implementing new community guidelines and welcoming more professional content. Now Ars Technica reports that the company, perhaps feeling the pressure from the Parents [...]

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  6. [...] build its enormous and insurmountable traffic lead with premium content. But today, as it builds out its Hulu-like library with Content ID partners like CBS and Lionsgate, you can see the pieces of [...]

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  7. [...] up for the next two years. YouTube is making its own premium content moves with Disney clips, movies and TV shows from Sony and music from Universal. Not to mention big media companies like CBS, Warner Bros. and Comcast all [...]

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  8. Well…..I agree with most of the things you said. Anyway, thanks!

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  9. [...] YouTube came to Los Angeles this week to seek out content partners, pitching them its three-month-old redesign for premium content. “This was a big strategy change for us, one of the most significant ones [...]

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  10. [...] came to Los Angeles this week to seek out content partners, pitching them its 3-month-old redesign for premium content. “This was a big strategy change for us, one of the most significant ones to [...]

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