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CBS has released the final tallies for its web broadcast of the recently concluded March Madness tournament, and it’s a big win all around for the network. The audience rose to 7.52 million unique visitors, the number of total hours streamed was up, and ad revenues […]

CBS has released the final tallies for its web broadcast of the recently concluded March Madness tournament, and it’s a big win all around for the network. The audience rose to 7.52 million unique visitors, the number of total hours streamed was up, and ad revenues came in higher as well. From the press announcement:

Final 2009 NCAA March Madness on Demand traffic figures

  • 7.52 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 4.76 million – 58% growth)
  • 8.6 million total hours of live streaming video and audio consumed – (2008 figure was 4.92 million – 75% growth)
  • 515 thousand total hours of video and audio were consumed during the semifinal and championship games of the 2009 NCAA Division I Men’s Basketball Championship, a 51% increase over 2008 figures.

As expected, total ad revenues generated by March Madness online grew 30 percent over last year, bringing the network roughly $30 million for the tournament.

CBS also said that just under half of those viewers tuning in online watched the games in the new high-quality player. The network didn’t provide any further details on where the traffic came from, so we don’t know yet how many eyeballs YouTube or any of the other partners drove.

  1. [...] keeps growing. TV.com enjoyed nice promotion during the recent March Madness, which was watched by 7.52 million unique [...]

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  2. [...] exciting if the CBS-backed TV.com keeps growing. TV.com enjoyed nice promotion during the recent March Madness, which was watched by 7.52 million unique [...]

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  3. [...] were helped by being on a Monday when people were at work). The web broadcast of March Madness had 7.52 million unique visitors this [...]

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  4. [...] online live streams is a solid bet. Other midday events, such as Obama’s inauguration and college basketball’s March Madness, have had huge numbers of watchers online, many of them office workers who want to see them [...]

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  5. [...] component in the company’s strategy. It streamed SEC football games all season long, and got 7.52 million unique visitors to watch March Madness this [...]

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  6. [...] Sports and the NCAA have had tremendous success with both viewers and advertisers. In 2009, MMOD netted 7.52 million unique visitors and 8.6 million total hours of live streaming video and audio consumed. Not just that, but CBS [...]

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  7. [...] into March Madness online. That’s a lot of eyeballs, even if not everyone follows through. Last year’s March Madness online coverage was seen by 7.52 million people, which generated a total of 8.6 million hours of live streaming [...]

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  8. [...] 11.7M Hours of March Madness Streamed Online We knew the numbers from March Madness on Demand were going to be good, but we didn’t know they were going to be THIS good. According to CBS Sports, 11.7 million hours of live streaming video and audio were consumed online during the NCAA men’s basketball tournament, a 36 percent growth over last year’s numbers. [...]

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  9. [...] were helped by being on a Monday, when people were at work). The web broadcast of March Madness had 7.52 million unique visitors this [...]

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