Summary:

Mindshare Pushes Gross Ratings Point Standard for Web Video; developed with YuMe, the metric allows ad buyers to more directly compare effectiveness of TV and and broadband buys. (Ad Age) Metranome Launches White Label Product for Mobile Video; Poptiq Powered lets content owners create applications around […]

Mindshare Pushes Gross Ratings Point Standard for Web Video; developed with YuMe, the metric allows ad buyers to more directly compare effectiveness of TV and and broadband buys. (Ad Age)

Metranome Launches White Label Product for Mobile Video; Poptiq Powered lets content owners create applications around their brands; 60Frames and DadLabs have signed on. (release)

Cable Companies Working on New Content Delivery Methods; would allow for easier transport of video beyond the TV to other devices in the house and could turn your cable system into a mini on-demand video Internet. (Bits Blog)

Hallmark Channel, USC Teaming Up For Lifestage Study; research will look at how content and media devices are used as people move from one stage of their lives to the next (i.e. from student to worker, from single to married, etc.). (Multichannel News)

Behind the Scenes at a Netflix Distribution Center; a neat photo gallery showing how all those red envelopes get stuffed and sent out to you. (Boston.com)

FUNimation to Stream Toei Anime Online; subtitled versions of classic cartoons such as Fist of the North Star and Captain Harlock to appear on the site. (Variety)

VLC Looking for Mac OS X Developers; popular open-source media player project suffering from a lack of active Mac programmers; those interested should get in touch with the team. (OStatic)

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