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Rock band Kiss isn’t just using social media to spread the word about its upcoming North American tour, the band has tapped local events sit…

imageRock band Kiss isn’t just using social media to spread the word about its upcoming North American tour, the band has tapped local events site Eventful to actually let fans decide which cities it will play. Even the duration of the tour, which kicks off in September, will be up to the fans; Kiss will play in as many cities as “financially feasible,” according to a band spokesperson.

The Kiss “Fan-Routed” Tour page on Eventful invites fans to vote for Kiss to come to their city; to keep smaller cities in the running, the final tally will be weighed based on population size, not just total votes. People can keep track of their city’s votes on the Kiss site, the band’s MySpace page, and via Facebook widget. While the band did not disclose the “minimum” number of votes a city would need to qualify for a stop on the tour, the “booking disclaimer” on Eventful notes that a city needs to have a “suitable” venue and be able to generate ticket sales that meet the band’s market value-based “performance fee”.

It also isn’t clear whether Eventful will ultimately get a cut of the show sales in a particular city (it inked a ticket-sales deal with Ticketmaster last year), or whether this is a standard sponsorship deal. But Kiss’ choice to use Eventful as opposed to another startup like Going.com, Zvents, or even a major site like Citysearch, is an endorsement that could pave the way for similar promotions from other artists. Release.

Photo Credit: Howdy, I’m H. Michael Karshis

  1. One of the effects of technology has probably been that there is a greater practice of "power to the consumer", as shown in this example. But which also leads me to think whether the power is for real or just an impression of it (i.e. there's always a disclaimer).

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