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Walt Disney used to say, “We don’t make movies to make money, we make money to make more movies.” It’s good to see that ethos is still alive and well at Walt Disney Co.. When a bunch of Wall Street analysts and toy retailers expressed doubts […]

uphomeWalt Disney used to say, “We don’t make movies to make money, we make money to make more movies.” It’s good to see that ethos is still alive and well at Walt Disney Co.. When a bunch of Wall Street analysts and toy retailers expressed doubts about the financial potential of Disney’s new Pixar movie, Up, CEO Robert A. Iger told The New York Times:

We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.

Well said. It is easy to fall prey to a “check the boxes” approach and veer away from the core beliefs and values of your company. If that happens, you’re left with forgettable products that lack vision.

  1. [...] dice Om Malik, tienen que centrarse en hacer buenas películas que se recordarán durante décadas. Ese objetivo [...]

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  2. Re: Walt Disney used to say, “We don’t make movies to make money, we make money to make more movies.”

    Disney’s films were almost all financial failures and the only thing that saved the Company was the ancillary marketing of the Brand – the comic books, the watches, mugs, lunch boxes, the Mickey Mouse Club, Disney on Ice…whatever.

    Heck, even Disneyland was a huge marketing gambit to keep the Company afloat, while Disney’s more recent foray into live theatre achieves the same thing.

    Disney’s ethos was never to make to great films – though more by fluke than intent they did several, and those only considered so decades later – but to make money off the franchising of the product.

    Pity then poor Pixar – they may wish to create a worthwhile product, but all Disney is interested in is whether it have characters they can franchise to MacDonalds for ‘Happy Meals’…

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  3. [...] I guess we’ll see if the movie does well enough to put it up on Pixar’s award shelf…thing is, in general, each Pixar movie’s done better than the previous one…something tells me this one won’t do BETTER but it’ll do okay. At least Iger’s standing by them… [...]

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  4. [...] the rest here: Disney’s Iger Shows Up The Street This entry was posted on Sunday, April 5th, 2009 at 11:47 pm and is filed under Disney. You [...]

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  5. Well I guess that’s where they get their “money to make more movies” from? Afterall, they’re doing a business. They produce great Animated films but their life action movies like the race to witch mountain aren’t exactly under the “great films” category. But I do hope they keep trying anyway.

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  6. [...] Street analysts had been very negative about this movie, Up has turned out to be third best Pixar movie based on the opening weekend collections. The flick [...]

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  7. [...] wouldn’t have mass appeal for a variety of reasons highlighted in a New York Times article.  Om Malik grabbed this gem of a quote for a blog piece based on the article: We seek to make great films [...]

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