At a cable industry gathering earlier this week, News Corp. founder and CEO Rupert Murdoch opined that more newspapers should take a cue from the Wall Street Journal and have customers pay for content. He thinks The New York Times in particular could benefit from making such a premium move. Meanwhile, over on the Nieman Journalism Lab Blog, Martin Langeveld tries to make the case that the more they charge, the less money the newspaper companies will make.
They’re both interesting theories, especially considering that advertising on the web has thus far proven to be the one big winner. Down in Austin, Texas, Trilogy, a once-high-flying startup, is “reinventing the newspaper business for the Internet Age,” with a venture-backed online newspaper. I wonder what you guys think: Will you pay for content on the web? If yes, what kind of content? And no, porn doesn’t count.