27 Comments

Summary:

Often it’s the (seemingly) simple applications that turn out to be the most powerful, and the most popular. Twitter is a great example of this. Ping.fm, a service that allows you to easily update a host of social networking and social media profiles all at once, […]

pingfm-logo1Often it’s the (seemingly) simple applications that turn out to be the most powerful, and the most popular. Twitter is a great example of this.

Ping.fm, a service that allows you to easily update a host of social networking and social media profiles all at once, seeks to resolve the headache of needing to log into multiple accounts to send the same message to different groups of friends and contacts all over the Internet.

While for some Ping.fm may just be a nice little time-saving utility, for social media and online marketing professionals, this service may well be a killer app.

pingfm1

Ping.fm currently supports more than 30 services, including microblogging platforms such as Twitter, Plurk and Jaiku, social networking web sites such as Facebook and Multiply, instant messaging applications such as GTalk Status and AIM Status, and most of the popular blogging platforms. Once you’ve set up a Ping.fm account and added your credentials for the services you use for social networking and social media purposes, you’re ready to return to your Ping.fm dashboard to send messages out to all of your profiles at once.

Adding your various social networks can be a little clunky simply because you need to have all of your various usernames, passwords and network keys at your disposal, but Ping.fm does a pretty good job of making the process as seamless as possible.

pingfm2

On the dashboard page, you can send out messages, or “pings,” to your selected services. The default setting sends your message to all of your services, but you can also filter profiles by “micro-blogs” or “statuses.” This is a nice feature, giving you the ability to parse your messages into groups, but I must admit that I don’t entirely understand which services fall into which categories (is FriendFeed a “micro-blog” or a “status”, for instance?). A character counter also lets you know the size of your ping, which is vitally important for squeezing your message in under Twitter’s 140-characters-per-tweet limit, for example. And a “Record Video” link allows you to stream a video recording directly through Ping.fm.

A nice feature is the ability to send out messages through Ping.fm “from” multiple locations. A huge array of “Services/Tools” on the dashboard allow you to set up your Ping.fm account so that you can ping via email, SMS, instant message, Facebook app, iPhone app, desktop app, and so on. This serves up enormous flexibility in allowing you to send a single message from anywhere and distribute your message to a large number of profile destinations quickly and easily.

pingfm3

The potential downsides to using Ping.fm are overlap and not engaging with individual social media and social networking communities as they are intended. Overlap comes in the form of having many of the same friends, colleagues and contacts on multiple services; sending them the same message “over and over again” on multiple profiles might only serve to annoy. Additionally, social media and social networking sites are meant to be two-way communications platforms, not one-way broadcasting mechanisms. If people perceive you as being someone who is broadcasting marketing messages and not interested in engaging with individual communities or, even worse, spamming communities with marketing messages and links, that can seriously damage your ability to effectively utilize social media for whatever purpose –- developing relationships, promoting a product or service, burnishing your professional reputation, and so on -– you had in the first place.

Overall, Ping.fm looks to be a simple (in a good way), effective, and easy-to-use service to communicate to multiple online communities quickly.

What do you think of Ping.fm?

You’re subscribed! If you like, you can update your settings

  1. I have been using Ping.fm for about a month now and find it to be a great help. I think the ability to assign various services to different groups (status updates, microblogging, blogging, bookmarking) is useful. It is up to you to decide whether you use a service like Friendfeed for microblogging, status updates, or both. Ping.fm gives you the flexibility to interface with it however you want.

  2. Jason Monastra Tuesday, March 31, 2009

    I am interested in knowing what people think is the most comprehensive of the networks. I notice in the post a comment and concern surrounding the fact that a lot of “friends” are present on multiple networks proclaiming a great deal of redundancy. Is there a network that most people find to be the central hub of the network world for all?

  3. Use Ping.fm to Reach All Your Online Profiles at Once ¦ Online Media Cultist Wednesday, April 1, 2009

    [...] the rest of this piece at Web Worker Daily) zoneIdentifier=”86FD9A8E3C22500F”; var varCheckURL = ((“https:” == [...]

  4. Mulrah, thanks for the tip on how to deal with aggregator/microblogging services like FriendFeed.

    Jason, I don’t think there is a singular central hub for social networking/social media.

  5. I love ping and have been using for about 3 months. The thing I find really useful is being able to ping out things like telling people that I have a new blog post for example.

  6. links for 2009-04-01 | The Naturalself Wednesday, April 1, 2009

    [...] Use Ping.fm to Reach All Your Online Profiles at Once "Often it’s the (seemingly) simple applications that turn out to be the most powerful, and the most popular." — if you post to a lot of scoial networking sites then Ping.fm is for you. Go read this! (tags: side-notes productivity) [...]

  7. It’s interesting that, at least to my knowledge, Ping doesn’t get mentioned all to often or have articles like this written about it. I enjoy the ability to post to various sites through Ping but I only use it minimally as some messages don’t need to be broadcasted to all my social media sites.

    I guess it wouldn’t hurt having two Ping accounts. One for business posts (pinging to my business related sites) and another one for personal posts (to more personal sites.

    Good write up. Thx

  8. McColley.net » Blog Archive » Ping.fm Updates All of Your Social Networks from One Place [Social Networks] Wednesday, April 1, 2009

    [...] We try to steer clear of too many social networks (we enjoy our sanity and productivity), but if you’ve got ten different buckets to update whenever you want to announce something to the world, Ping.fm is a great way to streamline the process. Ping.fm [via Web Worker Daily] [...]

  9. The Far Edge » Blog Archive » Ping.fm Updates All of Your Social Networks from One Place [Social Networks] Wednesday, April 1, 2009

    [...] We try to steer clear of too many social networks (we enjoy our sanity and productivity), but if you’ve got ten different buckets to update whenever you want to announce something to the world, Ping.fm is a great way to streamline the process. Ping.fm [via Web Worker Daily] [...]

  10. Ping.fm: aggiorna la tua vita sociale da un unico luogo. | TuttoVolume Wednesday, April 1, 2009

    [...] siete web 2.0 dipendenti, Ping.fm (Via) è un servizio che dovete assolutamente provare. La bacheca di Ping.fm ci consente [...]

Comments have been disabled for this post