22 Comments

Summary:

Web video distribution and measurement startup TubeMogul just emailed to say it raised $3 million in Series A funding from Trinity Ventures. The Emeryville, Calif.-based company has now raised a total of $5.2 million, including an earlier seed round. TubeMogul has grown up alongside episodic video […]

Web video distribution and measurement startup TubeMogul just emailed to say it raised $3 million in Series A funding from Trinity Ventures. The Emeryville, Calif.-based company has now raised a total of $5.2 million, including an earlier seed round.

TubeMogul has grown up alongside episodic video content, and it now has 75,000 users with millions of streams. It helps publishers syndicate and analyze their content across the oh-so-many web video sites and platforms. Customers include CBS Interactive, PBS, Ford Models, Universal McCann, Avenue A, Conde Nast, FreemantleMedia, Warner Bros, The Onion, Next New Networks, Revision3, Red Bull, Intel, Cisco, Home Depot, Green Peace and the White House.

To expand on its extensive relationship building — this company has a LOT of goodwill among web video makers — TubeMogul also acquired startup Illumenix in October to better compete in video tracking technology with companies like Visible Measures. TubeMogul is currently working to deploy rich audience and engagement analytics, and plans to be cash-flow positive before the end of this year.

You’re subscribed! If you like, you can update your settings

  1. Pfft! So what? VisibleMeasures raised $10million last week and their VC’s have a better portfolio. TubeMogul has kmart brand backing. I think you should stick to your partnership with VisibleMeasures to measure the viral video ads and supply top level data.

  2. Wow Neil,

    Are you trying to hurt someone’s feelings?

    It’s funny how when I hear people explain online video measurement they always say, “You know, like TubeMogul.”

    Not a bad piece of branding to have.

    Keep up the good work you TubeMoguls and congrats on the funding.

  3. Tube Mogul raises $3M « Raja Jasti’s Blog – Renaissance Thinking Tuesday, March 31, 2009

    [...] Mogul, online video distribution and analytics company, raises $3M in [...]

  4. The Far Edge » Blog Archive » TubeMogul Lands First Venture Round, Report Tuesday, March 31, 2009

    [...] TubeMogul, the video distribution and measurement company based in Emeryville, has raise a $3 million venture round, according to a report by Liz Gannes on NewTeeVee [...]

  5. The Far Edge » Blog Archive » TubeMogul Lands First Venture Round, Report Tuesday, March 31, 2009

    [...] TubeMogul, the video distribution and measurement company based in Emeryville, has raise a $3 million venture round, according to a report by Liz Gannes on NewTeeVee [...]

  6. John Fitzpatrick Tuesday, March 31, 2009

    Congratulations to the TubeMogul guys! A well deserved round for a smart team and a great measurement product.

  7. Neil is a hater. Well done TubeMogul! Whenever there is a discussion about online video distribution or video statistics, TubeMogul almost ALWAYS comes up. Branding is cool but you guys have made the online video universe that much easier to conquer. P.S. your webinars are great!

  8. Paid Content : TubeMogul Raises $3 Million For Video Analytics Tuesday, March 31, 2009

    [...] video analytics and distribution firm TubeMogul has gotten $3 million in funding, NewTeeVee reports. Trinity Ventures led the investment, bringing the startup’s total raise to $5.2 million, including [...]

  9. congrats to Brett, Mark and all the boys. well deserved!!!

  10. TubeMogul Secures $3 Million in Funding for Online Video Distribution Wednesday, April 1, 2009

    [...] April 1st, 2009 by Loren Baker, Editor | No Comments submit_url = “http://www.searchenginejournal.com/tubemogul-secures-3-million-in-funding-for-online-video-distribution/9613/”; Video distribution providers TubeMogul, who we have covered on Search Engine Journal at TubeMogul : Distribute Your Video to Multiple Sites, has secured a round of $3 Million in funding from Trinity Ventures reports NewTeeVee. [...]

Comments have been disabled for this post