News agency AFP and Getty Images (NYSE: GYI) have extended their image distribution partnership to include online video, in a move designed to bring in extra revenue from subscriptions and one-off payments. Getty’s entertainment videos will now appear on AFPTV, the online video news feed available to AFP subscribers, while Getty will also sell AFP’s videos through its website. Allbusiness.com reported last month that the deal will last three years, with either side able to pull out after 18 months. AFP is hoping the deal will boost its presence in the US, where it has 12 major clients.
The pair have cross-promoted and sold each others’ still images for years — and AFP says it’s an opportunity to build its online video revenue, which it claims is already in double digits. Getty’s coverage of sports and red carpet awards ceremonies will add another element to AFP’s traditional weighty news coverage from world capitals and warzones, which is produced from 40 offices across the globe and broadcast in seven languages. Release.