Summary:

– Reckitt-Benckiser shifts $20 million from TV to online: Household cleaning products marketer Reckitt-Benckiser will move $20 million of i…

imageReckitt-Benckiser shifts $20 million from TV to online: Household cleaning products marketer Reckitt-Benckiser will move $20 million of its $475 million in total ad spending to the web from TV. The company had generally focused 90 percent of its advertising on TV, but the promise of better ROI and lower cost helped spur the shift. Reckitt has teamed up with a roughly a dozen ad nets, including Glam, Tidal TV, YuMe and Brightroll, for its campaign, which kicks off April 1.

<a href="http://www.glammedia.com/about_glam/news/2009/03/31/glam-media-launches-tinkercom

Comments have been disabled for this post