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Disney just announced it will send ABC and ESPN content to massive video site YouTube. The deal is similar to what paidContent reported yesterday (our coverage), with one big distinction: it only applies to short-form — not full-episode — content. ESPN content is set to fully […]

Disney just announced it will send ABC and ESPN content to massive video site YouTube. The deal is similar to what paidContent reported yesterday (our coverage), with one big distinction: it only applies to short-form — not full-episode — content.

ESPN content is set to fully arrive on the site in mid-April, followed by ABC Entertainment, ABC News, ABC Family and SOAPnet in early May. Disney will be able to sell its own ads (as other partners are able to do), and ESPN, at least, will use its own video player for some sports highlights rather than YouTube’s hosting (as CBS did for live March Madness video). The biggest change associated with Disney content will be YouTube’s coming premium content-oriented redesign.

The YouTube deal doesn’t rule out another one under discussion between Disney and Hulu. That would most certainly be for long-form content distribution rather than short-form, and give Disney a significant stake in Hulu. Currently, ABC only distributes long-form content with the installment of a Move Networks plug-in on-site, while it makes short-form content more widely syndicatable. That short-form content has been very popular, but it’s not terrifically accessible on ABC.com.

In an emailed release, Disney explained the deal was about reaching a broader audience — which is certainly what YouTube has. “Making our content available to fans via YouTube presents an extraordinary opportunity for ESPN to create new revenue streams and new value to advertisers, as they continue to look for new ways to connect with fans in the digital environment,” said George Bodenheimer, co-chair of Disney Media Networks and president of ESPN and ABC Sports.

  1. [...] of monetizable, premium content (i.e. be more like Hulu). As if on cue, YouTube recently signed a clip distribution deal with Disney and is reportedly in the midst of a drastic redesign of its site that emphasizes premium content [...]

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  3. [...] increasing flexibility about what partners and sponsors can do on its pages, allowing CBS and ESPN to embed their video players of choice on its pages. Enabling Facebook Connect more broadly could [...]

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  4. [...] YouTube. Last month, Disney agreed to put some of its content on YouTube, but the video giant only got clips, not full-length episodes. While Disney has been at the forefront of web distribution, streaming [...]

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  5. [...] Google-owned site quite clearly had the opportunity to sign Disney in the last couple months and only managed to rustle up short-form clips. YouTube’s statement on the matter is: “More content coming online in more places is a [...]

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  6. [...] Google-owned site quite clearly had the opportunity to sign Disney in the last couple months and only managed to rustle up short-form clips. YouTube’s statement on the matter is: “More content coming online in more places is a [...]

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  7. [...] Chris Albrecht | Friday, May 1, 2009 | 8:33 AM PT | 0 comments There was a tectonic shift in the digital media landscape yesterday with Disney’s announcement that it would become part owner of Hulu and provide the content portal with full-length episodes of hit shows like “Lost” and “Grey’s Anatomy.” As with any deal of this size, there are winners and losers. Hulu is obviously a winner, as it now gains a new, two-year lease on life and can boast content from three of the four major broadcast networks. Hulu’s win, though, is a big loss for YouTube, which also has a deal with Disney, but only gets short-form clips. [...]

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  8. [...] Iger doesn’t feel YouTube has established a track record for long-form content (so he did a distribution deal for short-form only). The opportunity to have significant equity in Hulu was very [...]

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  9. [...] NBC, and FOX locked up for the next two years. YouTube is making its own premium content moves with Disney clips, movies and TV shows from Sony and music from Universal. Not to mention big media companies like [...]

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  10. [...] season, and no clips (the show doesn’t even have clips up at YouTube, where ABC/Disney has a short-form content deal). According to a Hulu press release, over the next two weeks, more ABC shows will appear on the [...]

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