1 Comment

Summary:

It’s official — Disney Media Networks and YouTube have announced the revenue-sharing short-form deal we first reported last night. The deal…

imageIt’s official — Disney Media Networks and YouTube have announced the revenue-sharing short-form deal we first reported last night. The deal with the Google (NSDQ: GOOG) video portal covers the launch of multiple ad-supported U.S.-only channels featuring content from ESPN and the Disney/ABC Television Group. Previews are up now (ESPN, ABC); the ESPN channel will launch mid-April, ABC in mid-May.

Full episodes still on the table: The news we reported last night about Google and Disney being in discussions about a deal that would put ABC’s long-form content on YouTube surprised some at Disney (NYSE: DIS). I am told those discussions continue — as do serious discussions with Hulu — but that no announcement is imminent. Then again, sometimes a little sunshine speeds up growth. None of this was part of today’s announcement, of course. Also not mentioned: plans to update YouTube’s navigation, look and video player to better showcase premium content.

Some details about the short-form YouTube channels after the jump.

– We were told emphatically that Disney would control the ad inventory. The way it’s put in the release: “Disney Media Networks will have the option to sell their own advertising inventory within the Disney/ABC and ESPN channels.” The channels “will be supported at launch by advertising like YouTube

  1. A Calorie Calculator Tuesday, June 16, 2009

    I guess it is good to see more online video in a free ad supported manner. I tend to think free ad supported video and audio is a direction the internet is moving. I just think it is a shame that it is on a US only channel. The great thing about online services is their international potential, but we are always seeing US only supported services such as this arise.

Comments have been disabled for this post