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Summary:

Add one more social media startup with a tongue-in-cheek name to the roster: Hunch. In a blog post, Flickr founder Caterina Fake revealed so…

imageAdd one more social media startup with a tongue-in-cheek name to the roster: Hunch. In a blog post, Flickr founder Caterina Fake revealed some details about Hunch, the site she joined as Chief Product Officer last year after she left *Yahoo*. Fake calls Hunch a “decision-making site, customized for you.” Essentially, users plug in their info, then ask the site questions like “should I buy a Mac or a PC,” and it uses the aggregated data to help answer them.

Hunch will eventually be able to pull in data from “similar” users to serve up better answers, but the core function is to give people a single decision-making resource. And that could mean cutting out traffic to various product review sites — particularly since Fake listed affiliate sales deals with online retailers like *Amazon* as one of the site’s revenue streams.

The fact that the team already has a business model that includes money other than standard banner ads likely attracted Hunch’s investors: undisclosed backers have already invested $2 million in a first round of funding, per VentureBeat. It’s still not up and running yet, though. Fake told readers to sign up for the invite-only beta, with the full site launching “in the coming months.”

Photo Credit: caterina

  1. "particularly since Fake listed affiliate sales deals with online retailers"

    "the team already has a business model that includes money other than advertising likely attracted Hunch’s investors"

    Is affiliate sales no longer considered a form of pay for performance advertising? It is my understanding that the likes of Amazon consider the payouts to affiliates as advertising/marketing expense.

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  2. I don't know if I would use this or not… decision trees are great, but why not just go to Yahoo Answers and get opinions direct and specific from real people with expertise instead of a vague tree.
    Try the <a href="http://sthrt.com">best home page</a>

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  3. rufusduckworth Monday, March 30, 2009

    They should have kept the idea in stealth for a few more years. It's a real yawner.

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  4. I’m hope this site will offer us unique service as they are pointing out. Looking forward with the launching of this new site.

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  5. Sounds like yahoo answers or a regular forum to me. Not so inovative.

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  6. Not really an original idea, though. The site http://www.decide-now.com has been running a similar spoof about decision making for many years.

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  7. That is a great idea, kind of a mash-up of answers from the deep web.

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