Comments on: Observational Study Finds TV is Still Tops

By: robby

robby — Wed, 30 Dec 2009 21:06:55 +0000

thats the amount of tv they watch on their computer, you idiot.

By: Measuring Up the Online Video Measurers

Measuring Up the Online Video Measurers — Fri, 05 Jun 2009 04:02:00 +0000

[...] distributors assure us that 99 percent of video is watched on a television screen, and a massive observational study concluded that people say they watch more online video than they actually do in order to sound [...]

By: Nielsen: Almost 99 Percent of Video Watched on a TV Screen

Nielsen: Almost 99 Percent of Video Watched on a TV Screen — Wed, 20 May 2009 15:11:35 +0000

[...] increasingly critical over whether their ratings are accurate. However, these latest stats reaffirm previous studies touting TV’s [...]

By: Computers Beat Radio in Media Study « Insight and Research’s News Archive | Center for Media Design | Ball State University

Fri, 03 Apr 2009 15:12:53 +0000

[...] The $3.5 million research project was done by actually observing 350 people going about their days. Observers had special devices that recorded consumer exposure to visual content during the spring and fall of 2008. [...]

By: Seth Cohen

Seth Cohen — Fri, 27 Mar 2009 17:32:25 +0000

something's amiss in this data, probably in the definitions...

They claim that college-aged kids are watching 3.5 hours of TV a day, and spending only 5.5 minutes a day on their computer and 6 seconds a day on mobile. Anyone who has been more than an hour with college-aged kids knows those numbers can't be right, no matter what socio-economic strata or location they are from. The discrepancy between this data and reality is probably because they are narrowly defining/tracking video viewing. Kids (and others of all ages) are spending more and more time with their screens, but using them to play games, socialize, create, research, even read books, etc. So it is very likely true that most video is consumed via a TV, but it is unlikely that video/TV is the dominant activity for college-aged kids.

By: Observational Study Finds TV is Still Tops « Insight and Research’s News Archive | Center for Media Design | Ball State University

Fri, 27 Mar 2009 13:59:34 +0000

[...] New Tee Vee – http://newteevee.com/2009/03/26/observational-study-finds-tv-is-still-tops/ [...]

By: This is my room » Blog Archive » Nielsen is wrong.

This is my room » Blog Archive » Nielsen is wrong. — Fri, 27 Mar 2009 02:28:15 +0000

[...] I’m surprised it hasn’t been picked up, and even more surprised that it’s being propagated by NewTeeVee. The problem with this statement is that television distributed via the Internet is an extremely [...]