4 Comments

Summary:

Traffic to the March Madness On Demand player during the first four days of the tournament already surpassed the traffic of the entire tournament last year, CBS Sports announced today. Here are the stats from the press announcement: NCAA March Madness on Demand traffic figures through […]

Traffic to the March Madness On Demand player during the first four days of the tournament already surpassed the traffic of the entire tournament last year, CBS Sports announced today. Here are the stats from the press announcement:

NCAA March Madness on Demand traffic figures through Sunday, March 22

  • 5.6 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 3.5 million – 60% growth)
  • 6.5 million total hours of live streaming video and audio consumed – (2008 figure was 3.8 million – 71% growth)
  • 2.5 million clicks of the “Boss Button” (2008 figure was 2.5 million for entire tournament)

Nearly half (2.7 million) of MMOD’s 5.6 million unique visitors came on the very first of the tournament when most people were at work and more games are played during the day. CBS has said before that 4.8 million users tuned into MMOD over the course of the 2008 tournament.

You’re subscribed! If you like, you can update your settings

  1. Observational Study Finds TV is Still Tops Thursday, March 26, 2009

    [...] (or even on the TV), Hulu making big gains, and big events like Obama’s inauguration and March Madness rocking the online video world, even though these CRE findings were just released, now would [...]

  2. Observational Study Finds TV is Still Tops « Insight and Research’s News Archive | Center for Media Design | Ball State University Friday, March 27, 2009

    [...] TV-like (or even on the TV), Hulu making big gains, and big events like Obama’s inauguration and March Madness rocking the online video world, even though these CRE findings were just released, now would [...]

  3. Masters Coverage Coming Back Online (and on the iPhone) Wednesday, April 1, 2009

    [...] any work done. How else to explain that live coverage of the Masters will be online just days after March Madness [...]

  4. Golf Is a Master of Online Video (With Some Help From Tiger) Thursday, April 9, 2009

    [...] of the tournament, as many games are on during the workday. This year’s March Madness scored 5.6 million unique visitors during the first four days of [...]

Comments have been disabled for this post