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Summary:

UPDATE: To find out where to watch the 2010 NCAA tournament, go here. So live video has finally, finally come to YouTube this morning. CBS has embedded its Silverlight March Madness bracket and live game coverage directly onto a YouTube channel. Go to http://www.youtube.com/marchmadness to check […]

UPDATE: To find out where to watch the 2010 NCAA tournament, go here.

So live video has finally, finally come to YouTube this morning. CBS has embedded its Silverlight March Madness bracket and live game coverage directly onto a YouTube channel. Go to http://www.youtube.com/marchmadness to check it out. Butler-LSU just started, and it looks great. The Silverlight player looks exactly the same as on the free March Madness on Demand site — it’s just on YouTube. Archived videos on the page appear to be hosted by YouTube.

livebasketballonyoutube

YouTube has not offered live video to its users, in part because it would be a serious infrastructure demand and expense with the site’s massive audience. But we’ve heard from people at the company who were upset they missed out on big live video events like the Obama Inauguration. Not being able to participate in real-time kind of steals the biggest video site in the world’s thunder. YouTube used Akamai to live stream its own user festival to hundreds of thousands of viewers last year, but that seems to have been a one-off.

It’s also worth noting that, until today, YouTube has mandated that content providers use its own player and hosting service. If the site becomes more flexible about allowing outside players and hosting, it could have a lot more luck negotiating with major media companies.

It’s also pretty funny that Microsoft is powering Google’s first real live video offering. And we just saw a promo for CBS’s competing video site TV.com.

See also: Our complete list of March Madness live video resources.

  1. [...] Silverlight technology, an also-ran competitor to Flash, suddenly got a YouTube boost. Liz reports that YouTube will carry live video of March Madness, thanks to its partnership with CBS — and [...]

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  2. I find it funny that youtube wants us to use IE for accessing the marchmadness site

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  3. YouTube really has nothing to do with it. They merely put up a page that has an IFRAME pointing to http://mmod.ncaa.com/video. It’s not actually embedding Silverlight. Soplease don’t make the mistake of thinking this is bigger than it is…

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    1. @Will — I feel like that’s pretty much the same thing. And not something YouTube would normally do.

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  4. Fair, but just because my company puts an IFRAME around a Google page, I wouldn’t say my company “chooses Google as a search provider” cuz Google doesn’t even know if I do that. I guess it’s all about branding…

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  5. [...] sites to deliver a high level of user experience. And in a related development, Google’s YouTube’s Live Stream of MarchMadness will be powered by Microsoft Silverlight [Flash competitor]. Will the new mantra, Innovative [...]

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  6. [...] Microsoft Silverlight may not be the first solution you think of when considering how YouTube might stream live TV. But in fact that’s exactly what CBS used on their NCAA March Madness On Demand YouTube channel. It appears that the player and feeds for audio and video are coming direct from CBS, and upon further examination the Silverlight-powered player is identical to the one offered on CBS’ own March Madness site.  We first heard about this new offering from a post on NewTeeVee. [...]

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  7. [...] CBS Leverages Silverlight for YouTube NCAA March Madness Site Microsoft Silverlight may not be the first solution you think of when considering how YouTube might stream live TV. But in fact that’s exactly what CBS used on their NCAA March Madness On Demand YouTube channel. It appears that the player and feeds for audio and video are coming direct from CBS, and upon further examination the Silverlight-powered player is identical to the one offered on CBS’ own March Madness site.  We first heard about this new offering from a post on NewTeeVee. [...]

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  8. [...] Hat tip to GigaOm and NewTeeVee [...]

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  9. [...] Microsoft Silverlight may not be the first solution you think of when considering how YouTube might stream live TV. But in fact that’s exactly what CBS used on their NCAA March Madness On Demand YouTube channel. It appears that the player and feeds for audio and video are coming direct from CBS, and upon further examination the Silverlight-powered player is identical to the one offered on CBS’ own March Madness site.  We first heard about this new offering from a post on NewTeeVee. [...]

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