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Summary:

NBC Universal CEO Jeff Zucker upped the exchange rate in his famous quote about trading analog dollars for digital pennies this morning by saying “I think we’re at digital dimes now.” The remarks were made during his keynote presentation at the Digital Hollywood Media Summit in […]

NBC Universal CEO Jeff Zucker upped the exchange rate in his famous quote about trading analog dollars for digital pennies this morning by saying “I think we’re at digital dimes now.”

The remarks were made during his keynote presentation at the Digital Hollywood Media Summit in New York.

This wasn’t just a flippant comment either. Zucker says he believes the economic landscape for content online has improved, but he added, “It’s a long way to go from those dimes to dollars,” with the caveat “I don’t know if we’ll get to the one-for-one dollar replacement.”

On the topic of new initiatives like TV Everywhere and On-Demand Online, which would require users to verify that they pay a multi-service operator for television in order to watch content online, Zucker was vague, and spoke in broad terms.

“We believe in ubiquitous distribution, we want our content to be available everywhere,” Zucker said, also noting that “We’re not afraid to try things and stop them.”

He continued: “What we’ve lost in terms of viewers and ad dollars on the tradition analog systems is not being made up for on the digital side. Until we do that, there’s a risk to all our business plans,” said Zucker.

Zucker also touched on the recent dust-up between the NBC-owned Hulu and CBS’ TV.com that resulted in Hulu removing its content from the rival video portal. While he wouldn’t go into specifics, Zucker indicated that TV.com broke its agreement in terms of distributing Hulu content. “We think that Hulu had a very clear agreement with TV.com, and I’m hopeful that that will be resolved to everyone’s benefit, soon,” said Zucker.

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  1. Content available anywhere at anytime is the future. I like the idea of offering service on your computer if you can verify that you pay for a normal service.

  2. What’s important to know is that technology will ALWAYS improve better than what it was yesterday. It might take a little longer but it always happens. I like that Zucker wants things resolved to “everyone” benefit.

  3. The Chat-Room Cure for Ad-Zapping Monday, May 4, 2009

    [...] of this, however, amounts to another dimes-for-dollars proposition for content side of the TV business which, at the end of the day, really needs people [...]

  4. Believe in the Future Tuesday, May 19, 2009

    [...] change going on around us is not an option.  Cowering in fear at the thought of translating “analog dollars into digital dimes” will have only one effect — converting these dimes into pennies.  Rather, we believe [...]

  5. Zucker: Hulu Will Break Even “Soon” Friday, May 29, 2009

    [...] coverage of your industry conference? Book NBC CEO Jeff Zucker. Whether it’s digital pennies, digital dimes, or the bottled excitement of a tape-delayed Olympics, Zucker gives good sound bite. And yesterday [...]

  6. NBC’s Zucker: Don’t Expect More Live Streaming Than What We Do Now Wednesday, June 17, 2009

    [...] with NBC CEO Jeff Zucker where in typical Zuck fashion, he is still banging his analog dollars for digital dimes mantra, but he was more than willing to share his opinions on topics like content streaming, [...]

  7. Authentication: More Ads You Can’t Skip Through Thursday, July 16, 2009

    [...] during an online broadcast of an hourlong TV show. And NBC CEO Jeff Zucker has been banging his “digital dimes for analog dollars” mantra about the disparity between old and [...]

  8. Analog Dollars Onto Digital Dimes : Challenging Transitions Sunday, December 6, 2009

    [...] business models that will enable them to make money and survive as their industry accelerates the transition from a business model based mostly on analog dollars into one based mostly on digital dimes. The [...]

  9. Richard Petersen » Blog Archive » George Clooney’s Haiti telethon helps bridge the digital divide Wednesday, January 20, 2010

    [...] NBC head Jeff Zucker has gotten a lot of criticism (including from me) for his comments regarding analog dollars and digital dimes for such events. Zucker is still not willing to stream content online that he thinks will bring in big ad dollars on terrestrial TV: [...]

  10. Analog Dollars Onto Digital Dimes : Challenging Transitions | BlogHalt.com (Pre-Launch) Wednesday, January 27, 2010

    [...] business models that will enable them to make money and survive as their industry accelerates the transition from a business model based mostly on analog dollars into one based mostly on digital dimes. The [...]

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