The Dell Adamo: An “Ultra-thin, Portable Aphrodisiac”


Those aren’t my words (thank heavens), but rather Dell’s own. Check out this video. It’s OK to admit it — I almost threw up, too.

All this talk about the “love of industrial design” and “exceptional materials” coming from Dell is rather odd. And could they copy Apple any more in terms of their design discussions? Let’s see.

  • Edge-to-edge glass? Check
  • Made of one solid block of aluminum? Check
  • Backlit keyboard? Check
  • Jon Ive wanna-be designer, complete with accent? Check

“Created to elicit desire and redefine the image of power.” Really? You know, between that comment and the whole “aphrodisiac” thing, this laptop might be illegal in 17 states.

So, aside from all the Harlequin romance language, what’s this thing really about? Well:

  • Dell couldn’t resist going with a lower-cost 16:9 display even in a premium product. Blow two grand at Dell and still not get 800 vertical pixels.
  • The “lightning fast” Intel processors are 1.2 or 1.4GHz; it’s pretty slow lightning.
  • Front-side bus is last year’s 800MHz, as is the speed of the DDR3 memory.
  • No graphics listed, likely Intel integrated.
  • On the plus side, you do get a 128GB SSD.
  • OS is Windows Vista.
  • Minimum price is $2,000.

Even a cursory comparison with the MacBook Air reveals the Apple to be a better deal. Faster, a better screen, better graphics, and all in a 25 percent lighter package.

Maybe I should at least give Dell kudos for trying, but the video is a little… strange. “Adamo resulted from the union of technology with pleasure.” (Um, make that 23 states.)


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