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Summary:

Location-based services finally seem to be hitting their stride after years of promise. This year at the South by Southwest (SXSW) interactive festival in Austin, Texas, several LBS startups are launching. To understand some of the costs associated with getting a user’s location information, I chatted […]

Location-based services finally seem to be hitting their stride after years of promise. This year at the South by Southwest (SXSW) interactive festival in Austin, Texas, several LBS startups are launching. To understand some of the costs associated with getting a user’s location information, I chatted with Sam Altman, the CEO of Loopt. Loopt is a platform that provides location information to developers building location aware services.

Altman also told me that LBS is for real this time, citing GPS chips in most phones, the carrier excitement about delivering such services, user demand and eager advertisers. A population of users who are less concerned about privacy also seems to be making the services more acceptable. Altman points out that, while he only shares his location with friends, several younger users are knowingly leaving their location information public for everyone.

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  1. McGuire’s Law » Blog Archive » Observations: Services – March 16, 2009 Monday, March 16, 2009

    [...] Loopt on Solving the Pricing Problem for Location Based Services [...]

  2. Hi Stacey – I heard Qualcomm and Broadcom – what was the name of the GSM partner ? Did he say SIRF ?

    Thanks

  3. SXSW: Loopt on Solving the Pricing Problem for Location Based Services – GigaOm | Proximity Marketing News Monday, March 16, 2009

    [...] Read More Tags: Austin Texas, Ca Location, Hitting Their Stride, Location Based Services, Loopt, South By Southwest, Startups, Sxsw Interactive Festival ← Yahoo releases friend-finding service – CNN [...]

  4. SXSW: Loopt on Solving the Pricing Problem for Location Based Services – GigaOm | MoVa Media Co, Ltd Monday, March 16, 2009

    [...] SXSW: Loopt on Solving the Pricing Problem for Location Based ServicesGigaOm, CALocation-based services finally seem to be hitting their stride after years of promise. This year at the South by Southwest (SXSW) interactive festival in Austin, Texas, several LBS startups are launching. To understand some of the costs associated … [...]

  5. Hello Stacey –

    We’ve seen articles and reference to LBS being real, but whose using it? how? Qualcomm does interesting things with GPS for the fleet business, but I just don’t see how a small third party companies like Loopt, Ulocate and some of the smaller players such as Pelago would make progress unless Carriers are really opening up their network. We are not seeing any innovation apps/usage cases with LBS except for all me too friend locating stuff.

    Also, you have mentioned “a population of users who are less concerned about privacy also seems to be making the services more acceptable.” That maybe true until people start doing crazy things like locate and track down their cheating spouse! Such have been a known issue outside of US and more…

  6. Jesse Kopelman Tuesday, March 17, 2009

    Is there really “carrier excitement” about delivering LBS? The last time I worked with a carrier on something like this, there was plenty of love of LBS as a concept but no actual desire to actually support it via 3rd party applications. This was almost 3 years ago, so maybe things have changed, but LBS has been “the next big thing” for at least 12 years now and that should tell you something . . .

  7. LBS Startups to Keep on Your Map Tuesday, March 31, 2009

    [...] (there’s always a few platforms). We’ve all heard about Google’s Latitude and Loopt, but here’s a quick rundown of some of the other interesting LBS efforts out [...]

  8. Carrier excitement – I believe yes, look at http://www.pocketlife.com and others. but gigaOM and loopt are right, the business model is still not very clear and still requires MS, google, qualcomm and others to concede that they cannot make too many $$$ unless they allow the startups to scale up

  9. iPhone is Boosting Demand For Location-Based Services Monday, April 27, 2009

    [...] numbers should be enough for LBS skeptics to take a fresh look at location-based services. ABI Research predicts that location-based services [...]

  10. Vodafone Wants to Take a Bite Out of Apple’s App Store Tuesday, May 12, 2009

    [...] enable easier micro-payments for items, and the location information might save developers the cost of attempting to access the location using a database [...]

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