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Summary:

Leading Indian video advertising network Vdopia is coming to the U.S. via the iPhone. The San Jose, Calif.-based company today launched an iPhone-specific set of alternatives to the standard mobile costoday t-per-click advertising. In the past, we’ve criticized video companies for putting all their eggs in […]

Leading Indian video advertising network Vdopia is coming to the U.S. via the iPhone. The San Jose, Calif.-based company today launched an iPhone-specific set of alternatives to the standard mobile costoday t-per-click advertising.

In the past, we’ve criticized video companies for putting all their eggs in the iPhone basket. That goes for Vdopia too, though the company already has a strong Indian business, reaching 100 million visitors per month with its web-based video ads. Vdopia founder Srikanth said he expected U.S. iPhone ads to account for 40 percent of the company’s bifurcated overall business within six months.

“The iPhone is a very visual medium, not like other mobile phones,” Kakani pointed out in a phone interview. So he thinks CPM-style ad units, like pre-roll video ads and persistent logo and banner overlays are a big opportunity. Vdopia’s video ads last 5-10 seconds and make use of the iPhone’s touchscreen to entice a user to interact further. Vdopia has 17 employees and investment from Nexus Capital. (Fair warning: only click through to its web site if you’re ready to get your rave on a little early this weekend; the autoplaying music overwhelms.) Update: New dedicated site for the iPhone stuff, called iVdopia, is here.

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  1. What to Read on GigaOM Network Friday, March 13, 2009

    [...] for self-managing software. (OStatic) How print writers can transition to the web. (WebWorkerDaily) Vdopia launches a video ad network for iPhone. (NewTeeVee) Symbian and its future software release plans. (jkOnTheRun) Is new Mac Mini worth the [...]

  2. winandmac.com » More video ads coming soon on iPhone apps. Sunday, March 15, 2009

    [...] [via NewTeeVee] [...]

  3. Vdopia Adds $4M for iPhone Ads – gigaom Friday, November 13, 2009

    [...] in Series A funding from Nexus Venture Partners. The Palo Alto, Calif.-based company, which only launched in the U.S. in March, claims it’s seeing 4 percent click-through rates for its pre-roll [...]

  4. Vdopia Adds $4M for iPhone Ads Thursday, November 19, 2009

    [...] in Series A funding from Nexus Venture Partners. The Palo Alto, Calif.-based company, which only launched in the U.S. in March, claims it’s seeing 4 percent click-through rates for its pre-roll [...]

  5. Techno Information » Blog Archive » Vdopia Adds $4M for iPhone Ads Friday, November 20, 2009

    [...] in Series A funding from Nexus Venture Partners. The Palo Alto, Calif.-based company, which only launched in the U.S. in March, claims it’s seeing 4 percent click-through rates for its pre-roll [...]

  6. Monetization And Value – Is The Real World The Answer For Mobile? | apprupt blog Monday, January 18, 2010

    [...] extra levels as well as more advertising and new advertising spaces (like showing an ad while the app is launching). Many of the latter examples fit in both categories: selling additional levels, for example, [...]

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