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The annual SXSW Festival is on, and this year I am surprised by the number of location-aware mobile services being launched in Austin, Texas, many of them for Apple’s iPhone. SocialBomb launched its Paparazzi game, which allows you to click and share photos of your friends […]

The annual SXSW Festival is on, and this year I am surprised by the number of location-aware mobile services being launched in Austin, Texas, many of them for Apple’s iPhone.

  • SocialBomb launched its Paparazzi game, which allows you to click and share photos of your friends and having them mapped to location. I love this little game. Too bad I have moved off the iPhone platform.
  • Dennis Crowley, creator of Dodgeball is back for an encore with Foursquare, which turns nightlife into a game (at least for those who live in San Francisco, New York, Chicago, Los Angeles and Austin). The New York Times has a review of the service.
  • Pelago launched Whrrl 2.0, which allows you to share your day and life based on location, using photos and text, to a private network of friends.
  • Lastly, check out Gowalla, a location-based travel game by Alamofire.

Most of these apps are leveraging the built-in GPS features of the iPhone and its user interface to create a new kind of user experience. (Related Post: The Commoditization of GPS & the Golden Age of Location-based Services)

  1. [...] At SXSW, Location Awareness Is The New Black Om Malik observes that location-aware mobile services are all the rage at SXSW. (tags: mobile sxsw) [...]

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  2. [...] mobile services being launched in Austin, Texas, SXSW Festival this year in his post, “SXSW, Location Awareness Is The New Black. I am not surprised.  The Mobile Meet Social, Tech Meetup in New York City in February was abuzz [...]

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  3. [...] like that help explain the burst of iPhone game/entertainment news here at SXSW 2009, from location-aware fun apps to the Facebook Connect function linking iPhone apps to the social network. But there are also [...]

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  4. [...] services finally seem to be hitting their stride after years of promise. This year at the South by Southwest (SXSW) interactive festival in Austin, Texas, several LBS startups are launch…. To understand some of the costs associated with getting a user’s location information, I [...]

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  5. [...] At SXSW, Location Awareness Is The New Black [...]

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  6. [...] like that help explain the burst of iPhone game/entertainment news here at SXSW 2009, from location-aware fun apps to the Facebook Connect function linking iPhone apps to the social network. But there are also [...]

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  7. [...] services finally seem to be hitting their stride after years of promise. This year at the South by Southwest (SXSW) interactive festival in Austin, Texas, several LBS startups are launch…. To understand some of the costs associated with getting a user’s location information, I [...]

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  8. [...] cut. Numbers like that help explain the burst of iPhone game/entertainment news here at SXSW 2009, from location-aware fun apps to the Facebook Connect function linking iPhone apps to the social network. But there are also [...]

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  9. [...] Posted 6 days ago on sxsw-2009 « WordPress.com Tag Feed [...]

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  10. [...] Location awareness is in. A day or so before my panel, this post about 4 new or updated location aware mobile apps dropped. Pepsi (a client) built their Zeitgeist [...]

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