Comments on: Hulu Turns 1, Now What? http://gigaom.com/2009/03/12/hulu-turns-1-now-what/ Sat, 11 Feb 2012 12:29:50 +0000 hourly 1 http://wordpress.com/ By: Jeff http://gigaom.com/2009/03/12/hulu-turns-1-now-what/#comment-163405 Fri, 13 Mar 2009 17:14:52 +0000 http://gigaom.com/?p=42175#comment-163405 Hulu has proven that a premium content experience can be both user and advertiser friendly. Kudos to them!

But now the real work begins. Their content partners are locked in (but not for long). Their content partners are OK with deminimus payouts (and no min guarantees) from advertisers (but they won’t be when they’re competing with Comcast and DirectTV).

Content partners simply can’t and won’t let their pay television business erode. Most of Hulu is substitutional not incremental.

If they can lock in their users and bring on more content partners, they’ve got a good change of remaining relevant but I wouldn’t want to be Providence Equity Partners.

]]> By: Jim http://gigaom.com/2009/03/12/hulu-turns-1-now-what/#comment-163404 Fri, 13 Mar 2009 05:34:24 +0000 http://gigaom.com/?p=42175#comment-163404 working link: http://tinyurl.com/hulu-mini-viewer

]]> By: Jim http://gigaom.com/2009/03/12/hulu-turns-1-now-what/#comment-163403 Fri, 13 Mar 2009 05:32:38 +0000 http://gigaom.com/?p=42175#comment-163403 changes comes fast – and I expect Hulu is going to face some fierce competition. But I feel that they’ve done a great job building a strong presence, and they seem to “get it”. They’ve had some bluders in my opinon with the whole boxee snafu – but at the same time I feel I see hulu clips embedded on more and more websites, now they have nascent social features and they are reaching out to users in a variety of ways such as their hulu anywhere widget (http://tinyurl.com/hulu-mini-viewer). Seems they’ve opened a lead that others will have to work very hard to close.

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