Summary:

Turns out CBSSports.com isn’t offering all NCAA March Madness On Demand video for free this year. Online video remains completely ad suppor…

image Turns out CBSSports.com isn’t offering all NCAA March Madness On Demand video for free this year. Online video remains completely ad supported but mobile is getting a new twist: a $4.99 iPhone/iTouch app with live streaming video and audio of all 63 games in the 2009 NCAA Division I Men’s Basketball Championship. The app developed by CBS (NYSE: CBS) Sports Mobile and MobiTV is optimized for Wi-Fi connections; it also includes real-time bracket and score updates, previews and more.

The Wi-Fi aspect sounds like it could limit the usefulness for people on the go but could make the iPhone or iTouch a nifty accessory for couch, bar or even at-the-game viewing. CBS promises in-game box scores and player stats “even as an overlay on top of the video.” (Gluttons can download full-length Final Four games from iTunes the day after they’re played for $1.99.)

I spent some time with the Turner-NBA All-Star live-streaming iPhone app from a suburban Chicago hotel ballroom and it’s fair to say it works best on Wi-Fi but was viewable on 3G. That app was 99 cents for one night live. It’s no way to watch a full game, though, if you have a TV option; if you don’t, it’s a better view than you’d get on most handsets or mobile devices.

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