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Summary:

Microsoft outed developer details for its Windows Mobile application store this morning. Much like Apple’s, developers will earn 70 percent of the proceeds earned from selling software. Redmond is charging $99 annually for the developer program and each software submission will cost an additional $99, although […]

windows-mobile-logoMicrosoft outed developer details for its Windows Mobile application store this morning. Much like Apple’s, developers will earn 70 percent of the proceeds earned from selling software. Redmond is charging $99 annually for the developer program and each software submission will cost an additional $99, although the annual fee includes five free submissions.

My immediate reaction saw this as a pricey barrier-to-entry for the smaller developers. As I think it through however, I’m really hoping this strategy will help maintain the quality level for software. Without a per-title submission price, we’re sure to see any number of fart apps and tip calculators. ;)

Microsoft says that the venerable Windows Mobile platform has “20,000 applications already in market” while I’ve read that Apple has over 25,000 in about a year. I’m interested in looking at those numbers in a year’s time… and also including Palm, RIM and Google in the mix as well.

  1. Random iPhone Developer Wednesday, March 11, 2009

    Apple already charges $99/year for their developer program, and I doubt a lot of developers have submitted more than five apps. So I doubt this alone will mean a substantial change in the quality of submissions. More consequential may be that fewer people will see an equivalent “gold rush” opportunity for Windows Mobile apps.

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  2. Ditto on the random guy. You may want to start thinking about taking gingko, Kev. ;P

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  3. Hmmm… I must have misunderstood my free membership in the ADC program. I suppose it’s limited and that I can’t develop or submit iPhone apps?

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    1. Update: I did. Thanks to both of you for the heads up. I didn’t realize that the ADC membership is an umbrella program and that Apple has a specific $99 individual and/or $299 enterprise iPhone development fee. In that case: beware of the fart apps! :)

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  4. So will next x miss will people be giving out windows mobile gift cards to use in their store. I pray these apps will use active sync to install / buy. I would rather die than use windows media player or Zune software to install or buy anything.

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  5. Actually what everyone is forgetting is that to develop for Windows Mobile you really need to shell out $3K for the tools and MSDN subscription to understand how to use the arcane toolkit to write a mobile app. Then spend six months at whom knows how much $$$ per month reading MSDN and tinkering with the dev tools.

    By the time Microsoft taps you in the back of the head for $99 you will be feeling no pain what-so-ever.

    Apple charges as little as $1K for the developer tools and they throw in a computer on the deal. :-)

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    1. As someone who uses MS’s tools on an almost daily basis (including MSDN) I can’t fathom someone calling them arcane. MS’s tools are so good they cripple my ability to code for anything but Windows.

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